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Consumers' Preference of Rice Brands in Korea
Kim, Sounghun; Son, Eun-Young; Park, Sungho - 2009
This paper conducts several analyses to discuss about consumers' preference of rice brands and suggest a way to reduce the number that currently stands at about 1,700 in the Korean market. With data collected from 358 survey respondents, a conjoint analysis was conducted to identify consumers'...
Persistent link: https://www.econbiz.de/10009442651
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Caracterización del proceso de decisión de compra de leche en la Región de La Araucanía, Chile
Vinuela, Juan Manuel; Schnettler, Berta; Sepulveda, Nestor - 2007
Published by Asociación de Economistas Agrarios de Chile
Persistent link: https://www.econbiz.de/10009443680
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Market segmentation with choice-based conjoint analysis
DeSarbo, Wayne S.; Ramaswamy, Venkatram; Cohen, Steven H. - 1995
Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical …
Persistent link: https://www.econbiz.de/10009476603
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Game theoretic derivations of competitive strategies in conjoint analysis
Choi, S. Chan; DeSarbo, Wayne S. - 1993
While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail …
Persistent link: https://www.econbiz.de/10009476759
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Supporting telecommunication product sales by conjoint analysis, Journal of Telekommunications and Information Technology, 2008, nr 3
Rzepakowski, Piotr
Conjoint analysis is widely used as a marketing research technique to study consumers? product preferences and simulate …
Persistent link: https://www.econbiz.de/10009482356
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Consumer Preference on Paid Game Microtransaction
Adji, Mahesa Nararya; Chua, David; Kainama, Nathaniel; … - 2019
Online gaming has become prevalent with the rise of the internet availability, where the gaming industry is experiencing a shift in business model in the last decade. The new model of microtransaction is to make players pay for extra content and advantages to compete against other players. In...
Persistent link: https://www.econbiz.de/10012104687
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National geprägte Unternehmenskultur am Beispiel Schwedens
Werner, Eva Charlotte - 2009
unternommen werden, ein Bild zu zeichnen von den so wichtigen Grundelementen Kultur, Unternehmen und Unternehmenskultur. Nach …Corporate Culture is an interdisciplinary term. On the one hand it is used within organizational research as well as in … national character of corporate culture. The question arises whether an objective national character or if national specifics …
Persistent link: https://www.econbiz.de/10009467159
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Unternehmensbewertungen unter besonderer Berücksichtigung der chinesischen Marktbedingungen – Kulturadjustierung des EVA-Modells
Schulze, Ingo - 2007
angewendet, da kein kulturadjustiertes Unternehmensbewertungstool vorliegt, welches einen ökonomischen Wert ermittelt. Kultur und …In China business appraisals do not take the developing capital market and culture differences into consideration. This … Model” will be used. The disadvantage of using this model is that culture and state-specific capital market structures will …
Persistent link: https://www.econbiz.de/10009452441
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Einfluss nationaler Charakteristika in internationalen Projekten zur Einf?hrung von ERP-Systemen
Contini Nemmert, Luisa - 2010
Die Arbeit leistet einen Beitrag zur interdisziplin?ren, l?nder?bergreifenden Forschung im Bereich der Wirtschaftsinformatik, mit Fokus auf internationale Projekte zur Einf?hrung von ERP-Systemen. Untersuchungen ergeben, dass l?nderspezifische Aspekte (insbesondere soziale, gesetzliche und...
Persistent link: https://www.econbiz.de/10009484816