Die vorliegende Diplomarbeit beschäftigt sich mit dem aktuellen technischen Stand und der Verwendung des Mobile Advertising. Dabei wird insbesondere auf die Integration im Media-Mix und die Bedeutung für die Mediaplanung eingegangen. Neben den theoretischen Grundlagen werden aktuelle Kampagnen...

Investavimas istoriniu šios veiklos požiūriu ilgą laiką buvo išskirtinai profesionalių investuotojų prerogavyta, tačiau nuolatinis inovacijų procesas pastaruoju laikotarpiu sąlygojo ir privačių investuotojų suaktyvėjimą. Viena iš naujausių paslaugų VP prekybos srityje yra...

Purpose – The purpose of this paper is to offer an assessment of the international direct marketing environment. Design/methodology/approach – This paper uses political, economic, social, and technological (PEST) analysis to investigate the business environment of international direct...

While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on South African consumers’ opinion on information privacy and their shopping behaviour, especially within a direct marketing context. The objectives of the study included the...

The ability to forecast job advertisement demands is vital to enhance the customer retention rate for recruitment companies. On top of that, it is uneconomical to cold call every individual on a regular basis for companies with a large pool of customers. This paper presents a novel approach in...

The ability to forecast job advertisement demands is vital to enhance the customer retention rate for recruitment companies. On top of that, it is uneconomical to cold call every individual on a regular basis for companies with a large pool of customers. This paper presents a novel approach in...

The study finds how IMC influence the consumer decision to buy internet services; which include (internet marketing, public relations, advertising, sales promotion, direct marketing). Questionnaire were used for data collection and 435 questionnaires were distributed among Mobilink service...

In direct marketing, understanding the response behavior of consumers to marketing initiatives is a pre-requisite for marketers before implementing targeting strategies to reach potential as well as existing consumers in the future. Consumer response can either be in terms of the incidence or...

In marketing communication it is important to know what and how to inform the customer, it means to know the target audience, where it is located and how it is possible to reach it. The most commonly used form of addressing the customer in the retail is a leaflet action. This article aims to...