de Groote, Hugo; Andam, Kwaw S.; Hall, Mike; Munyua, … - 2009
consultation was organized in Kenya in May and June 2008 with stakeholders from the seed sector, NGOs, Ministry of Agriculture … organizations in Kenya, including government agencies, non-governmental organizations, and seed companies, supply reduced … segmentation for maize seed. The two main market segmentation strategies that are viable are direct targeting, which is likely to …