Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create … team - the team of creative, strategy and management staff that is responsible for creative execution - to find out more … styles). To study creativity and decision making, individuals involved in the creation of ads were tested for their innovator …

Die vorliegende Arbeit untersucht den Einfluss von Kreativität auf Geschäftsprozesse und deren Management. Dazu wurden … Prozessstruktur und die benötigten Ressourcen die wesentlichen Prozesseigenschaften sind. Gestaltungsempfehlungen für das Management …This study reports the results of an exploratory, theory-building study on the impact of creativity on business …

Produkt werden dabei sukzessiv kreative Teilprozesse von administrativen Aufgaben isoliert, um so ein angemessenes Management …This study investigates the influence of creativity on the modeling and documentation of business processes. Based on a … substantive theory a modeling method is developed that allows for the capturing of creativity-intensive processes. This method …

Creativity and entrepreneurship, like innovation, have been recognized as important contributors to a nation’s economic … growth. Creativity plays an important role in the fuzzy front end of a firm’s innovation process and also in corporate … venturing processes, but the relationship between creativity and entrepreneurship to a large extent has not explicitly been …

by the creativity model of Baille. Results are discussed which show significant innovation development when using TRIZ …

failure of management practitioners to fund potentially disruptive innovations. A Mode 2 case study strategy was employed. The …

(2003) identifies innovation as different from creativity in that innovation aims to transform and implement rather than …