The present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude,...

The purpose of this dissertation was to explore differences in consumption behavior between consumers who experienced upgraded social status and consumers who did not experience such change. The study was designed to offer marketers information about changes in consumption behavior that occur...

This dissertation research examines consumer skepticism and the possible mitigating effect of credibility on consumers' behavior in the marketplace. Of particular interest to this research is the interaction between the credibility of a set of information and consumers' skepticism toward a...

We propose an access price determination approach, where the only regulatory instrument is the interconnection charge. Retail prices are set by unconstrained profit maximizing firms. We present a two stage model, solved backwards. In the second stage, the two firms compete freely, taking the...

The main point of this paper is that politicians use the telecommunications industry as a tool for the implementation of social policy.In order to do this they need to control it. They control the industry by legislating the market as a monopoly.This means that politicians prohibit entry in this...

This thesis contains three essays in which the formation of coalitions affects players' bargaining power in input markets. The first essay considers two independent bilateral monopoly markets. It shows that integrating two players on the same side of these independent bilateral monopoly markets...