Research and case studies have emphasized the role Early Adopters play (as gatekeepers and disseminators) in the diffusion of new technologies and innovations (Rogers & Cartano, 1962; Robertson, 1971; Rogers, 1983; Flynn & Goldsmith 1993). Marketers have acknowledge the need to identify, profile, utilize...

The creation of collaborative partnerships between historically black colleges and universities (HBCUs) and predominantly white institutions (PWIs) is regarded as a very promising mechanism for strengthening the educational pipeline for student populations that are underrepresented in research...