It has been argued that a firm's capacity to learn from its market is a source of both innovation and competitive … potential to contribute to competitive advantage. Prior innovation research has been biased toward technological innovation … advantage reflecting the need for a broader conceptualization of the innovation construct. Past research has also overlooked the …

internationalisation of the innovation process', International Journal of the Economics of Business, 5(3), 261-277. [Available at http …The international economics of business and management has focused - both in the academic literature and in corporate … and public policy discussions - increasingly on issues of globalisation, innovation and 'competitiveness'. These issues …

Internationalisation occurs when the firm expands its selling, production, or other business activities into …

Over the last decade, the international business literature has placed ever-greater emphasis on the role that learning … and innovation play in determining multinational and multinational subsidiary performance. The present research seeks to … understand the organizational paths leading to such desirable outcomes as greater learning, increased innovation and improved …

innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to … the relationships between industry structure, innovation and brand performance. The findings also show that market focused … learning and internally focused learning influence innovation and that innovation influences a brand's performance. …

a study that examines the role market-focused learning capability and marketing capability in innovation … sustained competitive advantage (SCA) and while market-focused learning capability leads to higher degrees of innovation …

innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to … the relationships between industry structure, innovation and brand performance. The findings also show that market focused … learning and internally focused learning influence innovation and that innovation influences a brand's performance. (c) 2005 …

This paper examines the integration of the human and technological aspects of innovation management by modelling the … innovation stimulus – innovation capacity relationship in determining innovation performance. The research framework developed in … between innovation stimulus and innovation capacity and between innovation capacity and innovation performance are significant …