Similar Search Results

Reconceptualising the strategic role of loyalty schemes

Rowley, Jennifer - 2007

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.

Persistent link: https://www.econbiz.de/10009455105

Grocery loyalty : Tesco Clubcard and its impact on loyalty

Turner, Jason J.; Wilson, Karen - 2006

Abstract: Purpose – The aim of the research is to identify the impact of the Tesco Clubcard on customer loyalty. The secondary aim is to contrast customer perceptions of the Clubcard, staff and “feeling valued” to identify which factor has the greater impact on customer loyalty to store....

Persistent link: https://www.econbiz.de/10009463228

Loyalty and reward schemes: how much is your loyalty worth?

Rowley, Jennifer - 2004

Author Posting (c) Westburn Publishers Ltd, 2004. This metadata relates to the electronic version of an article which has been published in its definitive form in the The Marketing Review, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The...

Persistent link: https://www.econbiz.de/10009455010

Are pub discount cards loyalty cards?

Hobbs, Rachel; Rowley, Jennifer - 2008

Persistent link: https://www.econbiz.de/10009455104

Manning the Checkout: an Australian case

Price, Robin A. - 2006

industry, and within supermarkets, or superstores, has evolved. By far the most prolific researchers in the field of retail …

Persistent link: https://www.econbiz.de/10009437539

Grocery product pricing and Australian supermarket consumers : gender differences in perceived importance levels

Mortimer, Gary; Weeks, Clinton - 2011

Grocery shopping is an essential and routine activity. Although long regarded the responsibility of the female spouse, modern social and demographic shifts are causing men to become more engaged in this task. This is the first study to analyse gender differences with respect to the criterion of...

Persistent link: https://www.econbiz.de/10009438018

Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics

Mortimer, Gary; Clarke, Peter - 2011

Family grocery shopping is the accepted domain of women; however, modern social and demographic movements challenge traditional gender roles with in the family structure. Men now engage in grocery shopping more freely and frequently, yet the essence of male shopping behaviour and beliefs present...

Persistent link: https://www.econbiz.de/10009438019

Aldi in Australia

Bonn, Ingrid - 2006

Extract: In 1948, the brothers Theo and Karl Albrecht opened the grocery store ‘Albrecht Discounts’ (Aldi) in Essen (Ruhr Valley), Germany. The store had a simple layout and offered a restricted number of products at a low price. The company grew rapidly, owning 13 stores in 1950 and about...

Persistent link: https://www.econbiz.de/10009441635

LOGÍSTICA INTERNA DE FRUTAS, LEGUMES E VERDURAS (FLV) EM SUPERMERCADOS: UM ESTUDO MULTICASOS EM CAMPO GRANDE/MS.

Campeao, Patricia; Oliveira, Leidy Diana Souza De; … - 2008

.---------------------------------------------The investigation object of this article is the intern logistic system of FLV at supermarkets. The general objective is to characterize … the intern logistic operations used at supermarkets. The specifies objectives are: a) to identify the activities and flows … adopted by supermarkets in relation to FLV management. The study of this thematic is justified because (of) the necessity of …

Persistent link: https://www.econbiz.de/10009443367

Uso de modelos hedónicos y de búsqueda para el análisis de precios de vinos en supermercados

Gonzalez, Jose; Melo, Oscar - 2008

between different comunas in Santiago. We explore the role ofaverage income, number of supermarkets, and price variation in …

Persistent link: https://www.econbiz.de/10009443681