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Perceived Value, Personality and Behavioural Intention of Electronic Brand Customers In Nairobi County, Kenya

Kibos, Kiprop Eric - 2019

Electronic retail firms experience high customer turnover, frequent customer switching and complaint behavior which can be attributed to their focus on immediate brand sales with minimal focus on customers’ individual personalities and value perception. The study examined the moderating effect...

Persistent link: https://www.econbiz.de/10012136663

The Role of Corporate Branding in a Market Driving Strategy

Tarnovskaya, Veronika; Elg, Ulf; Burt, Steven Leslie - 2008

an in-depth case study of IKEA at a corporate level and its local market activities in Russia. The single-case approach … “leap” in customer value recognised as a requirement for a market driving approach. Through a case study of IKEA in Russia …

Persistent link: https://www.econbiz.de/10009465914

Standardized Marketing Strategies in Retailing? IKEA's marketing strategies in Sweden, the UK and China

Burt, Steven Leslie; Johansson, Ulf; Thelander, Asa - 2010

IKEA is often cited as an example of a “global” retailer which pursues a similar “standardized” approach in every … which IKEA has been operating for different lengths of time. The data upon which the comparison is based was generated from … suggest that whilst IKEA operates a standardized concept, degrees of adaptation can be observed in customer facing elements …

Persistent link: https://www.econbiz.de/10009465943

Cultural universality versus particularity within e-CRM systems: a special case of information systems

Ali, M; Alshawi, S - 2005

Cultural factors are often identified as a crucial influence on the success or failure ofInformation Systems in general and Electronic Customer Relationship ManagementSystems (eCRM) in particular. Several researchers have suggested ways in whichmanagement can accommodate these factors or solve...

Persistent link: https://www.econbiz.de/10009465558

Market orientation and accounting information - a product-level study

Inglis, Robert M. - 2005

From the early 1990’s, both the marketing and accounting disciplines have reported insightful and similar developments. In seeking to define and measure the marketing concept, research on ‘market orientation’ has highlighted the need for organization-wide information and action on...

Persistent link: https://www.econbiz.de/10009465896

Study on Community-based Peripheral Attribute Attractiveness and Product Attractiveness Advantage: Bridging Product Innovation and Consumer Purchase Intention

Husen, Syamsier - 2015

The purpose of this study is to analyze the role of community-based peripheral attribute attractiveness as a mediating variable in relationship of product innovation and consumer purchase intention. Honda motor matic community in Central Java and Yogyakarta used as a sample. Sampling used in...

Persistent link: https://www.econbiz.de/10011315514

Integrated Marketing Communications in web 2.0 environment: Challenges and Opportunities of online presence

Abashidze, Irakli - 2017

In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of integrated marketing communications management. Companies experience increasing influence of consumer-generated content and online reviews. Therefore, the need for specific...

Persistent link: https://www.econbiz.de/10011734846

Examining the role of luxury brands in ytopia

Marchegiani, Chris; Latter, Chelsey - 2009

A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...

Persistent link: https://www.econbiz.de/10009434783

To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeits

School of Marketing

This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A...

Persistent link: https://www.econbiz.de/10009434812

A Mathematical Model for New Product Diffusion: The Influence of Innovators and Imitators

Steffens, Paul R.; Murthy, D. N. Prabhakar - 1992

Abstract - A simple mathematical model describing the diffusion of a new, infrequently purchased product is proposed. Many previous papers have reported that the differing behaviour of "innovators" and "imitators" is fundamental to the diffusion process. However, previous models have failed to...

Persistent link: https://www.econbiz.de/10009437592

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