organizational innovation-based competitive strategy. The paper contributes to the strategic marketing theory by developing and …

.-----------------------------------------------In the literature of the field of strategy of operations, the competitive criteria must be priorized having as reference the … criteria and the availability of strategic resources. Therefore, there is a lack in the literature in how to make this choice … theory based on resources aiming to contribute for the understanding of how the strategic resources associate with the …

analysis of all important factors and carefully defined company strategy which addresses each of these aspects. This paper … strategy of the SME. The value chain analysis helps to name the main organization’s capabilities and evaluates them in terms of … resources. The outcome of this audit shows that most of SME resources are of an intangible nature. Contrary to the higher …

resource-based view of the firm (RBV) has taken center stage and posits that firm resources ? namely intangible resources … research studies that have expressly set out to investigate intangible resources contain clear deficiencies. In an effort to … overcome these deficiencies, theoretical and methodological improvements are developed to study intangible resources ? and to …

complex for individuals to work alone. Global competition, limited resources, cost consciousness, and time pressures have …

National laboratories have limited resources to devote to the transfer of government-funded technologies to the … formal ties with the University of Tennessee Business School, to enhance the role of marketing for technology transfer. The …

Innovative leadership and marketing have made the “Styrian Volcanic Region” a role model for innovation and products of … sustainable and organically grown products, the way of processing high-quality goods as well as the marketing of these products … possible and thanks to innovative leadership as well as marketing their vision became a reality.…. …

resources needed to fulfil the mission of a business. To leverage a firm?s business relationships effectively, a relationship … ?lens? is needed that can act as a guiding process for strategy creation and tactical fulfilment. In order to engage and …