of the paper, the logic underlying the two approaches is examined, and the research generated by each is discussed. Based … logically capable of capturing only predictions. For its part, MCPL research has fallen short by limiting itself to variables …

The Internet has been exploited successfully in the past as a medium for behavioral research. This paper presents a … constant. Third, a between-subject experimental manipulation involving the photographic animation measure of gap acceptance was …

project, and have called for research into how exactly these factors impact escalation. In this dissertation, we explore two … characteristic of the decision process might lead to increasing escalation of commitment. Specifically, building off research into …

randomly assigned to two experimental groups, and the groups were exposed to different visual stimuli. The control group … CO2, and not counting other potential benefits.Future research should strive for increasing external validity, using …

Department of Psychology … arrive at a solution. As opposed to selecting from existing alternatives, little research examines when decision makers … permitting experimental controls such as random placement of participants into conditions and random display of stimuli …

Experimental economics is the newest tool available to improve the research of economists. The first chapter reviews … to economic research. …

(DEA) methodology is used as a benchmarking tool to locate a frontier which is then used to evaluate the efficiency of each …

methodology used in demonstrating the credibility of case study research is emphasised. …This paper explores qualitative research in general and the case study approach in particular as used in Operations … Management (OM) theory-building research. It discusses the relative strengths and weaknesses of qualitative approaches used in OM …

This paper suggests that, while advertising has changed, advertising research has not. Indeed, questions asked of … advertising research more than 20 years ago have still not been answered. The enormity of change in advertising compounded by the … lack of response from researchers suggests the traditional academic advertising research model requires more than routine …