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Vertriebscontrolling
Pernsteiner, Jochen - 2010
Das Vertriebscontrolling hat in den letzten Jahren immer mehr an Beachtung gewonnen. Gerade die aktuelle, wirtschaftlich sehr herausfordernde Situation, in der wir uns befinden, führt dazu, dass gerade dieser Bereich immer mehr in Klein- und Mittelständischen Betrieben eingesetzt und in...
Persistent link: https://www.econbiz.de/10009434249
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Kontraktlogistik als Zukunftsmarkt der Logistikdienstleistungswirtschaft
Zimmermann, Boris - 2004
, Mitarbeitermotivation, Flexibilität, direkterer KundenkontaktEin wesentliches Hindernis stellt der fehlende Vertrieb für … eines Vertriebs sollten sukzessive umgesetzt werden, damit ein Vertrieb aufgebaut werden kann. Anschließend wird dieses … und durch Kundenorientierung im Vertrieb 4. Strukturierte Potentialanalyse, insbesondere Quantifizierung von …
Persistent link: https://www.econbiz.de/10009451139
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Analyse der steuerlichen Einflußfaktoren grenzüberschreitender Vertriebsalternativen inländischer Kapitalgesellschaften
Wassermeyer, Steffen - 2005
Die Möglichkeiten der Gestaltung des Vertriebs waren in den letzten Jahren einem erheblichenWandel unterworfen. Die starre Orientierung an Landesgrenzen ist durch die Entwicklung desMediums Internet sowie der gestiegenen Kommunikationsmöglichkeiten obsolet geworden. Mitder damit einhergehenden...
Persistent link: https://www.econbiz.de/10009459140
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Licensing im Rahmen des Marketings : ein Leitfaden
Nestler, Bettina - 2009
-Instrument betrachtet werden. Es entsteht ein Leitfaden, der die Leser durch die Bereiche „Licensing“, „Franchising“ und „Marke“ führt …
Persistent link: https://www.econbiz.de/10009434391
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Mapping the profiles of franchisees: getting to know the black sheep, rough diamonds, whingers and best buddies
School of Marketing
The purpose of this paper is to investigate franchisees' perception of the value of quality service in the franchise system. Two dimensions, perceived importance and perceived gaps of the quality of the franchise system, form the anchors of a proposed 2 x 2 franchise system quality(FSQ) matrix....
Persistent link: https://www.econbiz.de/10009434825
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South African fast food franchise industry's use of project management, towards a franchise project management course
Maree, Petrus Johannes Hermanus - 2007
ENGLISH ABSTRACT: The business format, franchising, can be defined as "the granting of a licence for a predetermined … financial return by a franchising company (franchisor) to its franchisees. The grant entitles them to make use of a complete …, p4 as cited by Altinay, L. 2004)Franchising as a business model can be seen in essence as a proven business model that …
Persistent link: https://www.econbiz.de/10009442052
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Competition In or For the Field: Which Is Better?
Engel, Eduardo M.R.A.; Fischer, Ronald; Galetovic, Alexander - 2002
In many circumstances, a principal, who wants prices to be as low as possible, must contract with agents who would like to charge the monopoly price. This paper compares a Demsetz auction, which awards an exclusive contract to the agent bidding the lowest price (competition for the field) with...
Persistent link: https://www.econbiz.de/10009444194
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CRITICAL SUCCESS FACTORS IN THE
Hosany, Feroz - 2011
This research report evaluates the critical success factors in the relationship ofmulti-national franchises as identified by authors in franchise systems.Specifically, this research seeks to validate the critical success factors in therelationship between multi-national Franchisors and...
Persistent link: https://www.econbiz.de/10009447600
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Are Franchising Systems Beneficial for Lodging Industry in terms of Profitability and Intangible Value?
Moon, Joonho - 2011
Franchising plays a significant role in the rapid growth of its retail sales. Franchising is a system in which the … because of its advantages. Actually, the annual retail sales of business-format franchising were about $246 billion in 1992 … (Huber, 1993).In the lodging industry, franchising has contributed so significantly to the growth of major hotelchains since …
Persistent link: https://www.econbiz.de/10009467922
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Essays on Business Economics
Sertsios Belmar, Giorgo T - 2011
This dissertation consists of three essays, of which two are related. In the first essay I model the interaction between a franchisor and its franchisees. I examine how a franchisor uses the investment requirements she asks franchisees as a tool to reduce franchisees' underprovision of sales...
Persistent link: https://www.econbiz.de/10009450884