Similar Search Results

E-Branding: Markenführung im Internet : Evaluation von Internet-Marken unter dem besonderen Aspekt der Emotionalisierung

Pohl, Roland - 2004

Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...

Persistent link: https://www.econbiz.de/10009433650

Consumer misbehaviour during professional service encounters

Keeffe, Dominique Alexi - 2010

To date, consumer behaviour research is still over-focused on the functional rather than the dysfunctional. Both empirical and anecdotal evidence suggest that service organisations are burdened with the concept of consumer sovereignty, while consumers freely flout the ‘rules’ of social...

Persistent link: https://www.econbiz.de/10009438183

An investigation of relational contracting norms in construction projects in Malaysia

Faisol, Nasruddin - 2010

importance of the value and emotion-related dimensions in developing good relationships. A relationship development model was …

Persistent link: https://www.econbiz.de/10009461343

Three Essays on the Objective Function in Economics.

Goldstein, Daniel A. - 2007

This dissertation consists of three largely independent essays. The first finds a significant correlation between the price of crude oil and significant terrorist attacks by groups of Middle Eastern origin against Western nations. In particular, such terrorist attacks are considerably more...

Persistent link: https://www.econbiz.de/10009477300

Brand Personalities and Consumer-brand Relationships as elements of successful brand management

G?se, Katharina S. - 2011

The focus of this dissertation lies on the brand personality (BP) and the brand relationship concept. They represent two particularly important measures of brand equity. And more importantly, both concepts still lack a comprehensive understanding. Hence, this dissertation provides deeper insight...

Persistent link: https://www.econbiz.de/10009481017

The influence of gruesome evidence on juror emotion and decision making

Bright, David Anthony, Psychology, Faculty of Science, UNSW - 2008

affective processes by which gruesome evidence might influence juror emotion and decision making. Gruesome evidence presented …

Persistent link: https://www.econbiz.de/10009484184

Avoiding the Sharp Tongue: Anticipated Written Messages Promote Fair Economic Exchange

Xiao, Erte; Houser, Daniel - 2008

negative emotion or disapproval, can enforce fair economic exchange. However, scholars are only beginning to understand the … expression of disapproval, or negative emotion, plays an important role in promoting fair decision making. We study one …

Persistent link: https://www.econbiz.de/10009441172

Different Aspects of the Composition of Nascent Entrepreneurial Teams

Sonderegger, Rolf - 2010

newly founded ventures are started by teams (Ruef, Aldrich, and Carter, 2003). The literature on organizational and team … behavior acknowledges the importance of team composition for business outcomes. The complex interactions among team members … affect the behavior of each individual team member and therefore the performance of the team as a whole (e.g. Williams and O …

Persistent link: https://www.econbiz.de/10009471793

Motivating employees for long term company success

Lewis, Kyle (contributor) - 2010

There have been many recent examples in the news of how employees were motivated by their companies to take actions that were not best for the long term success of the company. Mortgage companies gave financial incentives to brokers for each loan approved regardless of quality, which resulted in...

Persistent link: https://www.econbiz.de/10009429313

Quest for survival: What comprises and effective team

Brayer, Kathleen - 1999

about what comprisesan effective team in organizations today, how their organizational design impacts teamdevelopment and … the different ways that people learn, think about and understand teamsin organizations.Developing a team-based learning …

Persistent link: https://www.econbiz.de/10009459171