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Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...
Persistent link: https://www.econbiz.de/10009433650
To date, consumer behaviour research is still over-focused on the functional rather than the dysfunctional. Both empirical and anecdotal evidence suggest that service organisations are burdened with the concept of consumer sovereignty, while consumers freely flout the ‘rules’ of social...
Persistent link: https://www.econbiz.de/10009438183
negative emotion or disapproval, can enforce fair economic exchange. However, scholars are only beginning to understand the … expression of disapproval, or negative emotion, plays an important role in promoting fair decision making. We study one …
Persistent link: https://www.econbiz.de/10009441172
This dissertation consists of three largely independent essays. The first finds a significant correlation between the price of crude oil and significant terrorist attacks by groups of Middle Eastern origin against Western nations. In particular, such terrorist attacks are considerably more...
Persistent link: https://www.econbiz.de/10009477300
importance of the value and emotion-related dimensions in developing good relationships. A relationship development model was …
Persistent link: https://www.econbiz.de/10009461343
The focus of this dissertation lies on the brand personality (BP) and the brand relationship concept. They represent two particularly important measures of brand equity. And more importantly, both concepts still lack a comprehensive understanding. Hence, this dissertation provides deeper insight...
Persistent link: https://www.econbiz.de/10009481017
affective processes by which gruesome evidence might influence juror emotion and decision making. Gruesome evidence presented …
Persistent link: https://www.econbiz.de/10009484184
newly founded ventures are started by teams (Ruef, Aldrich, and Carter, 2003). The literature on organizational and team … behavior acknowledges the importance of team composition for business outcomes. The complex interactions among team members … affect the behavior of each individual team member and therefore the performance of the team as a whole (e.g. Williams and O …
Persistent link: https://www.econbiz.de/10009471793
Despite the abundant research regarding individual-level feedback, few studiesexamine team feedback, particularly the … relationship between team feedback reactions andorganizational performance. Through a field study and a lab study, this paper … examines tworeactions to team feedback, specifically blaming and strategizing, and their relationship toteam performance. Study …
Persistent link: https://www.econbiz.de/10009465163
Diese Dissertation enthält drei Aufsätze zur Theorie der Anreizsetzung bei nicht-verifizierbaren Leistungsmaßen. Untersuchungsgegenstand sind die Auswirkungen individueller Fairnesspräferenzen auf die Ausgestaltung und Eignung verschiedener Anreizmechanismen, welche in realen...
Persistent link: https://www.econbiz.de/10009467139