spreading of HIV/AIDS in developing countries combined with a high price level of patented pharmaceuticals used for the … Arzneimittel zur Behandlung dieser Krankheit. Zum anderen wurde auch der Mangel wirksamer Medikamente gegen vernachlässigte … Immatrialgüterrechte wesentliche Vorraussetzung für die konstante Entwicklung innovativer Arzneimittel seien. Kritiker des TRIPS …

increases in fees, not decreases, which suggests that quality-based advertising took place, and not price-based advertising. In … of having separated two key forms of deregulation, namely advertising and solicitation, by 6 years. This allows us to … separately examine the effect of each form of market competition on audit fees. We find that advertising is associated with …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …