Aliman, Nor Khasimah; Ariffin, Zailin Zainal; Hashim, … - 2017
Previous studies have suggested that demographics, including gender, education level, religiosity and nationality … affect consumer behavior. This research explores the influence of gender on the shopping behavior of Generation Y Muslim … consumers in Malaysia. The structured questionnaire was distributed to a sample of 500 consumers aged between 18 and 34 …