Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding …-visitors. The model fits the data well. Findings: This paper reports the results of an investigation into brand equity for Australia … new brand campaign in six years. The results indicate Australia is a well known but not compelling destination brand for …

rasantes Wachstum erfahren und dazu geführt, dass im Bereich des internetbasierten Tourismus eine besonders ausgeprägte … Virtual Reality (VR) im Tourismus die Ausnahme und wird damit nicht gezielt genutzt, um Informationen dreidimensional und … transformieren und die nachfragerseitige Bedeutung der Vertrauenseigenschaften mindern kann. Somit kann in der im Tourismus …

pattern of tourism demand. Despite the cultural and economic importance of tourism and its overwhelming dependence on climatic … factors, relatively few studies have tackled the impact of climate change on tourism. In particular there are few quantitative … studies on the effect that climate change will have on tourism. The aim of this thesis is to fill the research gap and so …

tourism strategy. Stakeholders were classified using six stakeholder types (Government/Semi-government, Alpine Resort …

context of luxury hotels (four- and five-star properties) in Sydney, Australia. Design/methodology/approach – The empirical … of ten luxury hotels in Sydney, Australia. The technique used for analysing the data was progressive comparative analysis … be accepted as being necessarily relevant and applicable to services across the tourism/hospitality industry as a whole …

formation in the tourism sector of travel. A survey of Australian travel sector businesses was carried out and the results … indicate a high level of interaction through alliances between various sectors of the Australian tourism industry. Top managers …