Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...

Islamic finance – financial institutions, products and services designed to comply with the central tenets of Sharia (Islamic law) – is one of the most rapidly growing segments in global financial services. However, despite its growing importance, it is only relatively recently that attempts...

The Islamic law prohibits charging and paying of interest but allowsearning profits on the basis of participation in the market. This legal injunctionhas motivated the establishment and successful operation of a number ofIslamic financial institutions. The emergence and rise of these...

This paper evaluates how brand loyalty may affect young status consumers' evaluation of diffusion brands for high/low involvement fashion products. In particular, the positioning strategy of the type of diffusion brand names is investigated in this study. Data were gathered through an...

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Advertising, published by and copyright World Advertising Research Center Ltd.

There is an increasing emphasis on building and maintaining brand equity as the primary driver of success for service organisations, such as holiday resorts and hotels. Limited research on customer-based brand equity within the South African hotel context has been conducted. This study examined...

RSU Dr. Pirngadi is one of the public hospital owned by local government in Medan. This hospital have been developed with many changes which one of the development is build a new physical building. This showed that the service quality given to the patient has been improved. In turn, this...

The title of this study is "The Effect of Competitive Advantage In Marketing Strategy Formulation Of Brand Image In Field Wong Solo Restaurant". Restaurant Wong Solo, Medan is a fast-food restaurant business is located on Jl. Gajah Mada No.. 22 Medan. The purpose of this study was to determine...

Hye-Shin Kim