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Aus einer ökonomischen Perspektive wird eine handlungstheoretische Grundlage für Kommunikationsstrategien gelegt. Auf dieser Basis wird ein Kommunikationsverständnis entwickelt, welches die Besonderheiten der Organisationsform "Genossenschaft" berücksichtigt und eine konkrete Analyse der...
Persistent link: https://www.econbiz.de/10009454724
Arbeitsbericht der Reihe CAL + CAT ; 3
Persistent link: https://www.econbiz.de/10009454780
. Aufgabe war es, die Interaktion zwischen politischem oder wirtschaftlichem Subjekt, den Medien als ?bermittler von Information … und der Realwelt empirisch zu untersuchen. Aus dieser Untersuchung werden Aussagen ?ber die eigenst?ndige Rolle der Medien … in diesem Prozess abgeleitet. Die zentrale Hypothese dieser Arbeit ist, dass Medien eine autonome kausale Rolle im …
Persistent link: https://www.econbiz.de/10009482321
I discuss the design and implementation of a SSNIP test in order toidentify the relevant market in a media market. I … market definition in media markets is at thecentre of many recent competition policy and regulation cases around the world. …
Persistent link: https://www.econbiz.de/10009435151
This study explores the effects of media type (including online, print, and TV), advertisement shape, and online … and advertisement appreciation, and that media type and advertisement shape produced significant differences in these …
Persistent link: https://www.econbiz.de/10009438966
never-ending series of daily stories, issuing from the pink pages of respectable broadsheet newspapers and other print media …-time data services. Finance has become a media event, with its breathless reporters and star anchorpersons more often … indeed. How and why this is the case are the topics of this paper. Drawing upon recent studies of the industry and media, as …
Persistent link: https://www.econbiz.de/10009441476
dietary preferences, the retail demand for beef in the United States and to establish if media coverage of popular diets … (media frenzy) causes the change in retail demand for beef, or if it simply reports the facts about the changes in consumer … shifter for beef in the long run. In the short run, media serves as a trigger that will swing people to become followers of a …
Persistent link: https://www.econbiz.de/10009442904
demand for beef in the United States via changes in consumerdietary preferences, and second, to establish if media coverage … of populardiets (media frenzy) causes the change in retail demand for beef or if it simplyreports the facts about the … important demand shifter forbeef in the long run. In the short run, the media serve as a trigger that will influencepeople to …
Persistent link: https://www.econbiz.de/10009446054
The dissertation tracks the media development and diversity policy positions of the SouthAfrican government with a … commercial media sector and the Departmentof Finance (now National Treasury) impacted on the policy process to drive … governmentthinking in a more market-driven direction. It explores the implications of this marketthinking for the deepening of media …
Persistent link: https://www.econbiz.de/10009447851