Für Finanzdienstleister ist die IT ein entscheidender Produktionsfaktor, der möglichst effi-zient und effektiv die strategischen Anforderungen mit IT-Hochleistungssystemen unter-stützt. Diese Arbeit stellt ein Gesamtkonzept zur nachhaltigen Steigerung der Effektivität der IT durch...

Die Analyse der Wirkung von Verkaufsförderungsmaßnahmen auf den Absatz oder Erlös von Konsumgütern gehört zu den mit am meisten erforschten Problemkomplexen in der quantitativen Marketingforschung. Allerdings untersuchen die Mehrzahl der Arbeiten lediglich die kurzfristigen Wirkungen von...

ENGLISH ABSTRACT: The main question addressed in this research study is ‘How can L’Oréal improve upon theircurrent brand image and subsequent brand positioning amongst Stellenbosch students as theirtarget audience’. It was therefore considered necessary for the author of this research...

Customers play an active role throughout the marketing process. This dissertation concerns itself with customer's co-creation of value for self (co-production) and for other customers (co-consumption) during service production and delivery. With the servuction system as its overarching...

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Advertising, published by and copyright World Advertising Research Center Ltd.

The article presents results of a computer simulation experiment which investigated the use of protective capacity as a means to reduce production cycle times and inventory holdings for a production line. In the 1980s, quality was the primary focus for competition in many businesses. Many...

This paper discusses results from an international study of continuous improvement in product innovation. The empirical research is based upon a theoretical model of continuous product innovation (CPI) that identifies contingencies, behaviours, levers and performances relevant to improving...

The purpose of the research undertaken for this thesis was to examine management practices relating to new product development processes in small to medium-sized manufacturing firms (SMEs). The thesis topic has its origins in a European Community funded research project carried out during 1997-9...