Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...

Offshore outsourcing continues to gain prominence as the printing industrystrides into the future. With different segments of the industry looking at reducingcosts and, in exchange providing value-added services, more companies turntowards outsourcing services offshore as a solution. Although it...

Agri-environmental programs in Japan have generally been promoted through the provision of fixedpayments for certain environment-friendly farming and management practices. However, the auctioning of agrienvironmentalcontracts is a noteworthy alternative for the furtherance of such programs....

This dissertation investigates the latent but critical effects of risk attitude oncompetitive success in construction applying an evolutionary approach. The approachconsiders contractors as individual entities competing with each other for common jobopportunities, and competition as an...

This dissertation, which consists of three essays, studies online auctions boththeoretically and empirically.The first essay studies a special online auction format used by eBay, “Buy-It-Now” (BIN) auctions, in which bidders are allowed to buy the item at a fixed BINprice set by the seller...