Deutsche Universit?ten stehen heute genauso wie Unternehmen vor der Frage, wen sie zum Studium zulassen bzw. als Mitarbeiter ausw?hlen. Die Kriterien, die f?r diese Auswahlentscheidungen herangezogen werden, gleichen sich zwischen Universit?ten und Unternehmen zunehmend an. Meist ber?cksichtigen...

Hypotheses were developed to capture the dynamic capabilities that result from interfirm partnerships during the joint new product development (NPD) process -- the ability to build, integrate, and reconfigure existing resources to adapt to rapidly changing environments. These capabilities, in...

Das zentrale Thema der Arbeit ist die Analyse der Gr?nde, warum eine bereits im Jahr 1968 formulierte Vision bisher - zumindest im Bereich betrieblicher Anwendungssysteme - noch nicht realisiert ist. Es handelt sich hierbei um die Idee vollst?ndig komponentenbasierter Softwaresysteme mit M?rkten...

Ein zusammengesetzter Index ist eine aggregierte Variable, die aus individuellen Indikatoren und Gewichten besteht, wobei die Gewichte die relative Wichtigkeit jedes Indikators darstellen. Zusammengesetzte Indizes werden oft benutzt um latente Phänomene zu schreiben oder komplexe Informationen...

The paper proposes a research framework to study the influence of country of origin cues, consumer economic nationalistic and consumer ethnocentric tendencies toward product judgement of and the willingness to buy Australian brands. Categorization theory, confirmation bias and schema congruity...

Enterprise systems entail complex organizational interventions. Accurately gauging the impact of any complex information system requires understanding its multidimensionality, and the development of a correspondent, standardized, validated, and robust measurement instrument. Despite the...

This study employs two marketing theories: 1) the theory of image congruity and 2) the theory of brand loyalty. The purpose of this study is to examine the relationship between self-image and functional image toward brand coffeehouses. In addition, this study specifically identifies positive...

The concept of privacy has proven difficult to analyze because of its subjective nature and susceptibility to psychological and contextual influences. This study challenges the concept of privacy as a valid construct for addressing individuals' concerns regarding online disclosure of personal...

The roles of business relationships and B2B communication in selected European agri-food chains are analyzed. Using survey data from 1,026 farmers, food processors and retailers in two commodity sectors (meat and cereals) and five different EU countries (Germany, United Kingdom, Ireland,...

The current study aimed to determine the best method for estimating latent variable interactions as a function of the size of the interaction effect, sample size, the loadings of the indicators, the size of the relation between the first-order latent variables, and normality. Data were simulated...