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How young adult consumers evaluate diffusion brands: effects of brand loyalty and status consumption
School of Marketing
This paper evaluates how brand loyalty may affect young status consumers' evaluation of diffusion brands for high/low involvement fashion products. In particular, the positioning strategy of the type of diffusion brand names is investigated in this study. Data were gathered through an...
Persistent link: https://www.econbiz.de/10009434813
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Three essays on distribution channels and pricing strategy
Shi, Hongyan - 2011
This dissertation involves three essays, studying firms' decision-making on marketing mix variables. Specifically, the first essay (Chapter 2) studies the effects of distribution channels on firms' advertising content decision. In many markets, consumers may not have full information of product...
Persistent link: https://www.econbiz.de/10009477743
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CUSTOMER LOYALTY MODEL: CUSTOMER SATISFACTION AS INTERVENING VARIABLE
Kusumah, Echo Perdana - 2018
This study aims to test the research model of Brand Image and Product Quality on Customer Loyalty through Customer Satisfaction. The population of this study is the customers who have Xiaomi smartphone product in Pangkalpinang City, Indonesia. The quota sampling method of 120 respondents is...
Persistent link: https://www.econbiz.de/10011861317
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Empirical Analysis on Brand Extension Size Model Based on Ecological Characteristics
Yu, Yun-bo; Yu, Lin - 2009
Firstly, the paper establishes a brand-extension size model and adopts the marginal analysis to analyze the optimal solution of it. Secondly, research the brand-extension condition of G brand by questionnaire survey. There are 240 questionnaires handed out, with 211 withdrawing and 187 valid, by...
Persistent link: https://www.econbiz.de/10009442705
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Branding in the red meat sector - A conjoint study from Germany
Lueth, Maren; Spiller, Achim; Schramm, Matthias - 2006
animportant quality assurance and signaling tool. As brand exte nsions offer the opportunity tointroduce brands to new markets at …
Persistent link: https://www.econbiz.de/10009445571
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Generation Y’s perceptions of sustainable brand extensions of fast fashion retailers
Lee, Hyun-Hwa (contributor) - 2011
Fast fashion retailers bring apparel products to market much more quickly than in traditional apparel retailing. Fast fashion retailers are able to respond quickly to both fashion trends and consumer demand. Yet the emphasis on speed has quickened the consumption of fast fashion apparel...
Persistent link: https://www.econbiz.de/10009429398
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The Effect of Trade Credit on Operational Policies and on the Relationship Between Banks, Suppliers, and Manufacturers.
Brunet, Pierre-Yves - 2010
Companies in a broad range of industries and economies rely heavily on external sources to finance their operations. But, external financing could be expensive and/or difficult to obtain due to imperfections in real capital markets. I focus on cash-constrained manufacturers that rely on external...
Persistent link: https://www.econbiz.de/10009477491
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Cooperation between Competitors - Subcontracting and the influence of information, production and capacity on market structure and competition
Schenk, Christoph - 1999
werden erstens Signalling via Querlieferungen und zweitens die Auswirkungen auf Produktvielfalt und Kapazitätsentscheidungen … Wettbewerbern die Wohlfahrt erhöht oder reduziert. Der Markt ist in der Lage, Mechanismen wie z.B. Signalling via Querlieferungen zu … subcontracting model first signalling via subcontracting and secondly the effects on product variety and capacity decisions are being …
Persistent link: https://www.econbiz.de/10009467017
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Online consumer-to-consumer communication networks : an economic exploration of their formation and value
Harmsen-van Hout, Maria [Marjolein] Juliëtte Wilhelmina - 2009
Online Consumer-to-Consumer Communication Networks are characterized by informational and social benefits as well as time and effort costs for participants. Therefore, this dissertation takes an economic perspective on the network formation process as a determinant of value for consumers and...
Persistent link: https://www.econbiz.de/10009467397
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Simulation der langfristigen Entwicklung des europäischen Elektrizitätsmarktes
Paulun, Tobias - 2009
Mit der Liberalisierung des europäischen Marktes für elektrische Energie haben sich die Randbedingungen für alle in diesem Markt tätigen Unternehmen grundlegend verändert. Um das langfristige Ziel eines europäischen Binnenmarktes zu erreichen, sind erhebliche Eingriffe in die unter...
Persistent link: https://www.econbiz.de/10009467426