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MARKET FORESIGHT CAPABILITY: DETERMINANTS AND NEW PRODUCT OUTCOMES
McCardle, Michael - 2007
foresight capability results in heightened new product creativity, faster speed to market, and better market-entry timing. These …
Persistent link: https://www.econbiz.de/10009431116
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Beschäftigungsveränderungen und organisationales Lernen in japanischen Industrieaktiengesellschaften
Zobel, Rita - 2000
Zunahme der Entsendungen (shukkô) betont, deren Chance im Wissenstransfer liegt. In den Implikationen für das organisationale …
Persistent link: https://www.econbiz.de/10009467100
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Knowledge Codification and Endogenous Growth Theory
Schneider, Maik T. - 2007
Wissenskodifizierung als Mittel zum intergenerationalen Wissenstransfer berücksichtigt. Es werden hinreichende Bedingungen identifiziert … Modell kann der Wissenstransfer durch kostenträchtige Wissenskodifizierung verbessert werden. Obwohl Wissenskodifizierung …
Persistent link: https://www.econbiz.de/10009476187
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Building Collaborative Culture Between Design Research and Practice Through Graduate Education
Popovic, Vesna - 2005
The concept of this paper is based on the framework in which the research is situated within the social structure that constitutes people, activity, context and culture. It explores industrial(product) design’s and artifact’s contribution to knowledge generation and its utilisation by...
Persistent link: https://www.econbiz.de/10009437482
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When Advance Purchase need to be Made for Future Consumption – An Empirical Investigation of Consumer Choice under Bucket Pricing
Sun, Bao-Hong; Sun, Yacheng; Li, Shibo - 2006
Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to...
Persistent link: https://www.econbiz.de/10009441184
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Essays on Integrating Product Design and Marketing Research.
Feit, Eleanor Mc Donnell - 2009
Engineers and product designers have developed sophisticated models to predict the technical performance of their designs, yet they seldom quantify how performance affects the desirability of the resulting products to consumers. Without this information, managers have difficulty judging which...
Persistent link: https://www.econbiz.de/10009476585
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Game theoretic derivations of competitive strategies in conjoint analysis
Choi, S. Chan; DeSarbo, Wayne S. - 1993
While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in...
Persistent link: https://www.econbiz.de/10009476759
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Exploring design and innovation: further developments in the innovation curriculum
Tabor, Emma; Chappell, Alison - 2001
The Exploring Design and Innovation booklet was developed as a curriculum resource to disseminate information about Millennium Products and the Design Council's Sharing Innovation web site. The Sharing Innovation project examined over 80% of the 1000 plus Millennium Products, looking at their...
Persistent link: https://www.econbiz.de/10009461249
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Brave new world - meeting the needs of society in the twenty first century, the role of design and design education
Bird, Edward - 1999
As we are about to enter both a new century and new millennium the human race appears to be engaging in universal stock taking. Auditing the past seems to be a means of coming to terms with the future.Design is not exempt from these phenomena. Both designers and design educationists are...
Persistent link: https://www.econbiz.de/10009461253
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A theory of managing creativity-intensive processes
Seidel, Stefan - 2009
This study reports the results of an exploratory, theory-building study on the impact of creativity on business … business processes that can be described as highly dependent on creativity, interdependent, client-focused, complex, but also … order to manage these processes. The study suggests that creativity-intensive processes are characterized by high levels of …
Persistent link: https://www.econbiz.de/10009454716