ENGLISH ABSTRACT: The objective of this specific research report is to analyse the internet marketing function within the South African tourism industry. Furthermore, the hotel industry is analysed to establish how the introduction of the internet changed the playing field in terms of...

Purpose: This study sets out to employ a cross-cultural perspective to explore alternative explanations in the development of the online repurchase intentions model. Design/methodology/approach: The proposed constructs of alternative models deal with key online consumer behavior variables such...

This project was divided into three parts. By storing a large data set in the database system, the data can be efficiently queried to analyze the customer base with reference to size and density, distribution, and vital statistics. First, the current customer portfolio was profiled in terms of...

Pagrindinis šio darbo tikslas yra išanalizuoti UAB „Signeda“ esamuoju metu atliekamus veiksmus klientų lojalumui skatinti ir sudaryti lojalumo programą. Pirmiausia, teorinėje darbo dalyje buvo apžvelgti klientų lojalumo teoriniai aspektai, atskleista lojalaus pirkėjo nauda...

Bakalauro baigiamajame darbe nagrinėjami vartotojų lojalumo programų teoriniai ir praktiniai aspektai.Teorinėje darbo dalyje pateikiami lietuvių ir užsienio autorių teoriniai aspektai apie vartotojų lojalumo ir lojalumo programų sampratas, vartotojų lojalumą lemiančius veiksnius,...

The goal of this thesis is to identify the main political and economic implications of Dubai’s debt crisis and subsequent bailout by her wealthier and more powerful sister emirate Abu Dhabi. This paper examines the implications of the bailout of Dubai on two levels: Dubai’s relationship with...

Thomas Cook is one of the largest tourism industry in Europe and UK. It aims to achieve the top-loved tourism industry, personalised holiday experiences, delivering inspiring for all its customers. It offers multiple services related to tourism, like airlines, hotels, cruises, foreign exchange,...

Thomas Cook is one of the largest tourism industry in Europe and UK. It aims to achieve the top-loved tourism industry, personalised holiday experiences, delivering inspiring for all its customers. It offers multiple services related to tourism, like airlines, hotels, cruises, foreign exchange,...

Diese Bachelorarbeit untersucht, welche die effektivsten Teilbereich des Onlinemarketings sind und ob es sich die älteste Form der Onlinewerbung, die Bannerwerbung, noch gegen die neuesten Techniken behaupten kann. Ziel ist es, eine allgemeine Übersicht für das Verständnis des...