other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and … strategic marketing. An important question that previous research has not analyzed yet, is whether and how to capture their … decision process seeding points in viral marketing campaigns. …

The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample …

through an economic model using Supply Chain Management, Relationship Marketing and Transaction Cost Economics. A self …

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …

Viral marketing is the business approach that uses peer-to-peer communications to increase product awareness and … networks, this marketing maneuver merits a deeper understanding in how to promote from receivers’ intention to their actual …

marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general … absorptive capacity) on marketing strategy formulation effectiveness is explored. Utilizing a unique sample of university pre … examination of the role of dynamic capabilities in the effective formulation of marketing strategies. There has been very little …

The purpose of the study is to investigate marketing to the Bottom of Pyramid (BOP) in Zimbabwe. This is a market which … be jointly investigated in order to get a better understanding of marketing to the BOP. Traditionally the focus of … business marketing has been on identifying and serving markets that have consumers with a capacity to consume and pay a …