In this thesis we consider how user-generated content that is assembled by different popular Web portals can be exploited for Multilingual Information Retrieval. We define the knowledge that can be derived from such portals as Social Semantics. We present to approaches, Cross-lingual Explicit...

The importance of green innovation management is growing in practice and academia likewise. To our knowledge, a recent and comprehensive literature review is lacking. In this paper we contribute to a clarification of the concept “green innovation” and provide an overview of the existing body...

Technological advancements, especially in Information and Communication Technologies (ICT) have enhanced greatly the competition spurred by the globalization of the world economies. Even small and medium-sized enterprises (SMEs) are no more immune to the challenges that the globalization brings...

The internationalization of corporate research and development (R&D) is an increasing trend with implications for both R&D managers and policy makers. In this research, 62 foreign-owned R&D facilities from information and communication technology (ICT) industries as well as life sciences...

Online gaming has become prevalent with the rise of the internet availability, where the gaming industry is experiencing a shift in business model in the last decade. The new model of microtransaction is to make players pay for extra content and advantages to compete against other players. In...

Die Bachelorarbeit beschäftigt sich mit der Integration von Werbung in Computer- und Videospielen. Am Beispiel von der Modefirma Ben Sherman wird die Vielfältigkeit und die Komplexität von Spiele-Werbung näher erläutert.Ziel der Arbeit ist es die unterschiedlichen Formen von In-Game Werbung...

Ziel dieser Bachelorarbeit ist es, die Rolle des E-Game-Advertisings als Ersatz für klassische Werbeformen und als Ergänzung im Marke-ting-Mix zu untersuchen. Dazu wird die Werbeform erläutert und auf ihren praktischen und theoretischen Einsatz geprüft. Es wird da-bei auf das Medium E-Game...

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Although the U.K. has a common political system, there are distinct regional differences. These differences are reflected in the outcomes of U.K. Government attempts to devise and implement innovation strategy within all parts of the U.K. Northern Ireland's (NI) regional differences are...

The aim of this paper is to conduct an empirical study to explore the influence of size category on innovation incorporation in Irish SMEs. Changes in markets and in large organisation strategies have resulted in the need for SMEs to re-examine and modify their competitive strategies to increase...