This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …

A detailed survey of 498 “high tech” SMEs in the Netherlands shows process innovation by user firms to be common … transferred. The pattern we document of frequent innovation by individual user firms at substantial cost, followed in many cases …

A detailed survey of 498 high technology small and medium-sized enterprises in the Netherlands shows process innovation … pattern we document of frequent innovation by individual user firms at substantial cost, followed in many cases by voluntary …

level of resources applied to IT. Innovation-diffusion-theory helped understand why IT implementation has progressed at a …

of Web Services adoption we propose a dual-core model that treats such innovation at a strategic level according to its … peculiar characteristics. We question the validity of using two prevailing innovation theories: Tornatzky and Fleischer …'s contextual framework, and Swanson's innovation typology respectively. We argue that simply applying either of these theories …

developed based on the knowledge transfer, innovation diffusion, and organizational learning literature, and which were …, innovation diffusion, and knowledge transfer models by illuminating the complexity of organizational learning processes. Several …

technical communicators as change agents is that a pro-innovation bias coupled with multiple levels of culture differences can … innovation diffusion. This case suggests that by engaging their rhetorical agency during IT adoption, technical communicators can …

the system, the potential users are far behind the innovation decision process, namely at the knowledge or persuasion …