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Identitätsbasiertes strategisches Markencontrolling
Staudacher, Jörg - 2008
Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...
Persistent link: https://www.econbiz.de/10009468262
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Allianzfähigkeit
Kupke, Sören - 2008
Ein empirisch belegtes Phänomen ist die steigende Anzahl strategischer Allianzen von Unternehmen, speziell in dynamischen Wettbewerbsumgebungen. Über strategische Allianzen versuchen Unternehmen, auch in einer dynamischen Wettbewerbsumwelt unter hoher Unsicherheit Wettbewerbsvorteile...
Persistent link: https://www.econbiz.de/10009449069
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Strategic Opportunity Management
Junge, Philip - 2009
Today we live in a world that is characterized by a constantly changing environment. During the last decade, this highly volatile environment forced companies to implement strategies that identify, track and minimise the risks that entrepreneurial activity entails. Unfortunately, risks only...
Persistent link: https://www.econbiz.de/10009460982
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Ressourcen, Transaktionen und Renten : Organisations?konomische und Ressourcenorientierte Begr?ndung effizienter Organisation
Winterhalder, Sven - 2006
Ziel und Inhalt der Arbeit ist es, auf Basis von Ressourcen und der Organisation (Koordination und Kontrolle) von Ressourcentransaktionen Erkl?rungen f?r die Generierung von Renten ?konomischer Akteure zu gewinnen. Dazu wendet sich die Arbeit folgenden Fragenkomplexen zu:1. Welche Renten- und...
Persistent link: https://www.econbiz.de/10009482326
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Dual paths to performance: the impact of global pressures on MNC subsidiary conduct and performance
Venaik, S.; Midgley, D. F.; Devinney, T. M. - 2005
and innovation play in determining multinational and multinational subsidiary performance. The present research seeks to … understand the organizational paths leading to such desirable outcomes as greater learning, increased innovation and improved … subsidiary autonomy and innovation. A particular feature of these findings is that they can be shown to be robust after …
Persistent link: https://www.econbiz.de/10009447943
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Building an Inclusive Entrepreneurial Culture: Effects of Employee Involvement on Venture Performance And Innovation
Blumentritt, Tim; Kickul, Jill; Gundry, Lisa K. - 2005
The process through which entrepreneurial firms plan and achieve strategic growth and innovation often reflects a … build internal cultures in order to stimulate and drive innovation and improve organizational effectiveness. Drawing upon … both strategic-management and entrepreneurial-dynamics perspectives, the authors argue that sustained innovation requires …
Persistent link: https://www.econbiz.de/10009458993
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THE IMPACT OF DIGITAL TRANSFORMATION ON STRATEGIC BUSINESS MANAGEMENT
Grab, Benjamin; Olaru, Marieta; Gavril, Roxana Maria - 2019
The research paper aims to identify and showcase key drivers of strategic business management development in the light of the recent waves of digital transformation experienced by companies around the globe. The paper consists of an overview on the existing literature and a concise outline of...
Persistent link: https://www.econbiz.de/10011971416
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WEEE and ROHS: are they spurring innovation among small and medium sized electronics businesses in the U.S.?
Cabrera, Frances L. - 2008
(RoHS) are spurring innovation in the US. Innovation was defined as any change in thedesign and manufacturing of the products, in … responsibility principles, this innovation wouldcomplement the findings of previous research completed on extended …
Persistent link: https://www.econbiz.de/10009459143