Personalization approaches have become popular as content providers have attempted to provide features that … the ability to modify the content and size of news categories. Additional personalization and customization features are … also offered on sites such as Google News, MSN, and Yahoo!. Personalization requires the acquisition of data that can be …

Dale Carnegie once said that the sound of one’s name is the sweetest for any person. Much internet personalization acts … based on their preferences. However, no clear empirical evidence exists as to whether consumers desire personalization or … whether privacy concerns override the benefits of personalization. Using theories from psychology and consumer behavior, we …

personalization and trialability on the development of CSBE of Internet banking service, a typical service available via the Internet …. Results from a laboratory experiment indicate that both service personalization and trialability have significant positive … influences on the development of the CSBE of an Internet banking service brand. While personalization was found to indirectly …