ENGLISH ABSTRACT: A number of firms fail in their endeavours to run successful HIV/AIDS workplaceprogrammes and as a result they incur not only an unmitigated risk but also the costs andopportunity costs of the projects. The purpose of this study is to explore senior managers’knowledge of,...

In this thesis we consider how user-generated content that is assembled by different popular Web portals can be exploited for Multilingual Information Retrieval. We define the knowledge that can be derived from such portals as Social Semantics. We present to approaches, Cross-lingual Explicit...

Das Phänomen Ambush Marketing konnte in den letzten Jahren vor allem in der Praxis an Bedeutung und Professionalität gewinnen. Die Ursachen für ein stärkeres Auftreten von Ambush Marketing sind die immer weiter steigenden Kosten für offizielle Sponsorenrechte an Sportveranstaltungen. Somit...

Diese Bachelorarbeit befasst sich mit dem Thema Ambush Marketing. Ambush Marketing gilt in der Fachsprache als eine nicht offizielle Alternative zu dem Sportsponsoring. Unternehmen versuchen durch untypische und unkonventionelle Aktionen und mit einem möglichst geringen Mitteleinsatz die...

Zentrales Anliegen der Forschungsarbeit ist es, einen möglichen Zusammenhang zwischen der Medienberichterstattung über CEOs und der Reputation, i.e. dem öffentlichen Ansehen dieser Personen ausfindig zu machen. Es wird im Sinne der Agenda-Setting-Theorie unterstellt, dass die quantitative und...

Findings are presented from two separate studies: a preliminary study of leaders of the geothermal industry and a second study of a ten percent representative sample of other firms. The studies are intended to determine if a need still exists for a federal grant-assisted geothermal demonstration...

Recent electricity price spikes are painful reminders of the value that meaningful demand-side responses could bring to the restructuring US electricity system. Review of the aggregate offers made by suppliers confirms that even a modest increase demand elasticity could dramatically reduce these...

National polls reveal widespread public preference and willingness to pay more for renewables. ``Green pricing`` programs attempt to capitalize on these preferences and on an expressed willingness to pay more for environmental protection. This report explores the utility option of green pricing...

The impacts that risk perceptions have on those deciding whether to locate a business activity in an area likely to host a nuclear waste facility have become an important consideration in analyses that deal with choosing a site for nuclear waste facilities. This report presents empirical...