Showing 1 - 10 of 13
Purpose - To provide empirical evidence and explanation of the phenomenon that providers of home delivery of groceries are still of minor importance in highly concentrated retail markets.Design/methodology/approach - Based on a critical literature review three propositions were set up. A web...
Persistent link: https://www.econbiz.de/10009465793
Leading representatives of the European grocery industry formed the European Efficient Consumer Response (ECR-)Initiative in 1995. The goal of this strategic alliance is set to reengineer the way business is done in the industry by implementing cooperative strategies between retailer and...
Persistent link: https://www.econbiz.de/10009465850
Purpose: The purpose of this paper is to propose a model which structures and links different types of efficient consumer response (ECR) measures; it does so by considering the use of both quantitative or ‘hard’ and qualitative or ‘soft’ measures in ECR, emphasizing the importance and...
Persistent link: https://www.econbiz.de/10009465910
Purpose: The purpose of this paper is to develop a conceptual model that includes drivers of supply chain management (SCM) adoption and execution identified in the literature, provide a set of measurement scales that operationalise constructs within this model, empirically verify a hierarchical...
Persistent link: https://www.econbiz.de/10009465950
Handelsunternehmen präsentieren sich als ein Set von zu erfüllenden Marketing- und Logistikaufgaben. Dementsprechend ist der Anteil der Marketing- und Logistikkosten an den Gesamtkosten eines Handelsunternehmens hoch. Im Mittelpunkt der vorliegenden Untersuchung rücken jedoch die...
Persistent link: https://www.econbiz.de/10009480878
Purpose: This paper identifies those attributes of created and evolved retail agglomeration formats that have a substantial impact on overall attractiveness from the consumers’ point of view. From an agglomeration management perspective primary areas of concern are identified and suggestions...
Persistent link: https://www.econbiz.de/10009465900
The decline of shopping streets and the rise of shopping malls have been major trends in European retailing for decades. So far, research has failed to investigate this shift of agglomeration format (AF) patronage from a marketing perspective, including the consumers’ point of view. This paper...
Persistent link: https://www.econbiz.de/10009465909
This paper attempts to contribute to a more thorough understanding of the on-site (in vivo) evaluation of retail agglomerations once shoppers have already made their destination choices. To address this issue, a modification of more conventional concepts of retail attractiveness that considers...
Persistent link: https://www.econbiz.de/10009465933
Purpose – The purpose of the paper is to identify store format attributes that impact on store format choice when consumers conduct fill-in or major trips to buy groceries. By doing so, we take intoconsideration that consumers patronise multiple (store based) formats depending on the shopping...
Persistent link: https://www.econbiz.de/10009465947
This paper critically evaluates the proposed structure and contents of a frequentlydiscussed Category Management (CM) model in the Efficient Consumer Response (ECR) context. Based on this we present an extensive empirical study where the datafrom a survey of 202 household representatives are...
Persistent link: https://www.econbiz.de/10009465982