Since the early 1990s the theoretical and practical issues associated with organizational capabilities have been a major research focus in marketing. However, there has been little focus simultaneously on industry environment and internal competitive capability development. A manager's...

Firm spending on innovation and marketing, as measured by research and development (R&D) and advertising expenses, respectively, are expected to yield positive returns in terms of share price performance. Given resource limitations, firms prioritize the quantum of their investments in R&D and...

We examine the value relevance and reliability of brand assets recognized by 33 UK firms, and the stock price reaction to the announcement of brand capitalization. We find that brand assets are value relevant, i.e., associated with market values. However, the market capitalization rates of...

This research has investigated factors that affect the successful commercialization of intellectual capital. The concept of social constructs of meaning for the interview participants provides the fundamental perspective of this research. The research was undertaken on the basis of a...

Purpose € The purpose of this paper is to explore the degree to which intangible resources explain performance variation among firms.

The impact of global patent regulation in the form of the WTO’s TRIPS Agreement has far reaching effects for the research based pharmaceutical industry and global public health This paper explores the role of accounting in reinforcing the primacy of capital interests over global public...

This article examines business practices focused on knowledge and innovation and the relationship of these business practices with other key organisational variables in Canadian and US firms. The article is based on a 1996 study of 103 Fortune 500 and 151 Post 300 firms. The study was sponsored...

Attempts to identify information as an asset has led to an increasedawareness of the role of information in enhancing organisationalperformance. Central to this role is the identification of attributes ofinformation assets which include quality, utility, productivity,effectiveness and financial...

Purpose – The purpose of this paper is to determine the variables of brand equity measurement forGreek companies quoted in the Greek exchange stock market.Design/methodology/approach – The measurement of brand equity has been a hot issue both formarketing and financial practitioners....

Accounting for intellectual capital is increasingly recognised to be one of the most fascinating and potentially far-reaching challenges facing the accountancy profession. A growing literature, encompassing theoretical, empirical and practical elements, is currently emerging as researchers and...