small and medium enterprises (SMEs), this study investigates whether marketing innovation, defined as improvements in the … linking market orientation, marketing innovation, competitive advantage and firm survival is tested using structural equation … survival had they developed and sustained a competitive advantage. Second, marketing innovation assisted in developing and …

orientation, entrepreneurship, innovation and learning are first-order indicators of positional advantage and that the positional …

a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should …

and innovation play in determining multinational and multinational subsidiary performance. The present research seeks to … understand the organizational paths leading to such desirable outcomes as greater learning, increased innovation and improved … subsidiary autonomy and innovation. A particular feature of these findings is that they can be shown to be robust after …

Organizational innovation has been of central interest in recent years because of its importance for organizational … survival and competitive advantage. Researchers in the field have divided the innovation process into stages in an attempt to … understand the innovation process and the factors that affect it. However, empirical studies that examine the relationship …

market orientation, innovation, entrepreneurship and organizational learning among Illinois beef producers, and measures the …