Chapter 1 is joint work with Günter Franke, University of Konstanz, and Markus Herrmann, HSBC London, and addresses the question how collateralized debt obligation (CDO-) transactions are designed. An important issue is the information asymmetry about the quality of securitized debt between...

Elektronische Marktplätze verändern seit den letzten Jahren immer häufiger bestehende Wertschöpfungsketten. Neben konventionellen Märkten entstehen globale Märkte, auf denen ortsunabhängig eine große Zahl von Anbietern und Kunden Handelstransaktionen abwickeln kann. Die große Zahl von...

A concordant ordering of brands, generated with a computer assisted linear format, an alphabetical listing of brands, and a discordant summary rating of brands were compared on decision quality, user evaluations, and decision time. The decision task was difficult as the decision set contained a...

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.

This study investigates, within the current health care situation, theinterrelationship of the user, resources and tool in the design of a prototypeWELLNESS database-driven web site. A shift has taken place in health care,in which the base of conventional medicine has broadened to integrate...

Small businesses require the right information to enhance their competitiveness, increase access to markets, and improve profitability. The internet is widely recognized as a valuable source of information, yet small businesses are reported to lag behind their larger counterparts in internet...

Most companies aim to identify different groups of attractive customers in order to offer them appropriate products and/or services. To do this, companies need market segmentation. There is, however, a problem with the standard methods employed in market segmentation. The static inductive...

The economic concepts of imperfect markets and incomplete information are examined, in the context of the market for smallholder timber in Leyte Province in the Philippines. A strategy is advanced to carry out timber market research, which involves identification of the supply chain and...