A prominent feature of the management ? and increasingly marketing ? literature is offering normative prescriptions to corporate strategists for maximizing profits. However, with few exceptions, the ethicality of various profit making strategies has not been analysed or debated. Building upon...

Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und theoretische Glaubwürdigkeit. Es gibt z.B. Ansätze aus so unterschiedlichen Bereichen wie der Volkswirtschaftslehre, Psychologie und Soziologie. Alles in allem ist die...

The application of rational choice to non-market decision making has revolutionizedcomparative economics. A fruitful methodological symmetry now prevails in theanalysis of economic systems, emphasizing how their underlying institutions affectindividual incentives. Most importantly, comparative...

Over seventy years after The Keynesian Revolution and the ascendancy of macroeconomics,a survey of the theoretical landscape shows answers in some areas and questions loomingstill in others. Within the span of the last decade, the elds of economic growth and de-velopment have undergone what...

In their 1963 classic Scarcity and Growth Howard Barnett and Chandler Morse argued that resource scarcity did not threaten economic growth. A second investigation in the late 1970s, Scarcity and Growth Reconsidered, reached largely the same conclusion. The 25 years since that work was published...

Innovation is novelty - it involves doing new things in new ways. So new products, new processes, new organizational methods, new services, and so on, are all part of innovation. Technological innovation transforms and improves the technical attributes and performance characteristics of products...

The representative firm has been a much-criticized concept, subject to conflicting interpretations with respect to both its configuration and its intended role in Marshall's Principles (the Principles).2 The concept found itself a focal point of much of the debate during the significant cost...