Four studies investigate how consumers' regulatory orientation and the decision strategies used to process message … used decision strategies that enhanced the accuracy of a decision outcome than when they used strategies that facilitated … progress toward a decision, whereas the opposite outcome occurred for those with a promotion focus. These findings emerged …

Consumer-generated product reviews have proliferated online, driven bythe notion that consumers’ decision to purchase …

This dissertation studies the dynamic decision making process in E-commerce. In the first essay, we use eye tracking to … increases decision time and reduces easiness of decision making. These results have implications for web design and online … experience with different types of decision aids contributes to the evolution of online shopping behavior over time. In the …