Green marketing is not achieving its potential for improving the quality of life of consumers, while improving the natural ecosystem. The failure is the result of the inability of consumers, firms and governments to adopt systems thinking, in which macro-marketing perspectives are integrated...

Research indicates that the environment has had a definite impact on consumer behaviour whereby suggesting to target consumers according to their environmental beliefs. This study investigated the consumers' green purchase behaviour using price and quality attributes as contributors to the...

The current decade of the 21st century has witnessed the global warming phenomenon caused by massive greenhouse gas (GHG) emissions rooted mainly from unsustainable consumption behaviour. As part of environmentally significant behaviour, the act of acquiring green or environmentally-friendly...

In the emergence of a pro-patent and intellectual capital era the management of Intellectual Property (IP) is currently undergoing major changes. IP management systems are becoming increasingly complex and strategic in handling an integrated portfolio of IPRs and intellectual assets rather than...

This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...

Baigiamajame magistro darbe nagrinėjamos interjero dizaino paslaugų verslo problemos, tendencijos Lietuvoje ir užsienyje, analizuojamos marketingo sritys, taikytinos interjero dizaino versle, marketingo strategijų rengimo modeliai, vartotojų elgsenos modeliai. Pateikta paslaugų,...

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence and Planning, published by and copyright Emerald.