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Social Networks in New Product Forecasts and Marketing
Pescher, Christian - 2011
Consumers interact with each other and within their social networks. Influentials have an overproportional influence on other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and strategic marketing. An important question that...
Persistent link: https://www.econbiz.de/10009484818
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A Comparison of Reform-Era Labor Force Participation Rates of China’s Ethnic Minorities and Han Majority
Maurer-Fazio, Margaret; Hughes, James W.; Zhang, Dandan - 2005
Previous research suggests that minorities are not faring well in China’s transition—both income and occupational attainment gaps are widening. We are particularly interested in whether the differences in majority and minority economic outcomes are the result of ethnicity per se, or whether...
Persistent link: https://www.econbiz.de/10009476692
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Culture and context: an empathic study of the needs of ethnic consumers in the UK
Taylor, Shena Parthab; Nicolle, C.A.; Maguire, Martin - 2010
This paper describes a fresh approach to gathering rich data from ethnic minority consumers (EMCs) to better understand the affects of variations across subgroups upon consumers. The study investigated whether an EMC group in the UK face any barriers in the take-up of products or services....
Persistent link: https://www.econbiz.de/10009461310
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Knowledge management in a global setting: a critique of knowledge transfer and the role of knowledge workers
Konstantinou, Efrosyni - 2008
knowledge worker is centrally adopted and, using this approach, the identity of knowledge workers and their interpretation of …
Persistent link: https://www.econbiz.de/10009465828
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Marketing Identities: Shifting Circles of Identification in Inter-organizational Relationships
Ellis, Nick; Ybema, Sierk - 2010
construction used in IOR managers’ identity discourse. Our analysis of these repertoires suggests that, although the development of … expertise. In this tensile positioning, they forestall closure on their identity by constantly shifting identifications …
Persistent link: https://www.econbiz.de/10009474941
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"I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth
Taylor, David George - 2010
another as part of identity construction. This dissertation attempts to answer the following research questions: 1. Do self …-concept and identity motivate consumers to engage in electronic word-of-mouth (eWOM)? 2. Is there a conceptual model to represent …, hypotheses were tested using structural equation modeling (SEM). The results suggest that self-concept and identity indeed …
Persistent link: https://www.econbiz.de/10009475030
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Online identifiers in everyday life
Gross, Benjamin M. - 2010
Identifiers are an essential component of online communication. Email addresses and instant messenger usernames are two of the most common online identifiers. This dissertation focuses on the ways that social, technical and policy factors affect individual's behavior with online...
Persistent link: https://www.econbiz.de/10009477729
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Įmonių reputacijos vertinimo galimybės ir rezultatai. Lietuvos įmonių atvejis
Šadauskaitė, Gintarė - 2009
Įmonių reputacijos svarba ir aktualumas šiandieniniame verslo diskurse vis didėja. Įmonių reputacija tampa organizacijos turtu – juk dabartinę įmonių vertę tik iš dalies apsprendžia jos materialusis turtas. Reputacijos valdymas tampa vis būtinesnis. Reputacijos vertinimas gali...
Persistent link: https://www.econbiz.de/10009478343
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Acting Australians and being Chinese: integration of ethnic Chinese business people
Liu, Shuang - 2011
treats home culture and host culture as existing entities, and it provides further support for viewing cultural identity as …
Persistent link: https://www.econbiz.de/10009448387
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Corporate Branding: A Framework for E-retailers
Merrilees, B.; Fry, M. L. - 2002
E-retailers or e-businesses generally represent a special case of corporate branding. As with most aspects of e-commerce, very little is known about the sources or drivers of successful ebrands. Why are some e-brands better than other e-brands? At the same time, e-brands are a particularly...
Persistent link: https://www.econbiz.de/10009448680