This paper examines an individual’s entrepreneurial adoption decisions to use mobile banking for both business and social reasons. A conceptual model based on social cognitive theory is developed to explain an individual’s propensity to adopt mobile banking. The theoretical framework...

Mobile marketing is set to make a big impact in Australia. However, experience from the use of email for marketing purposes demonstrates that there are a number of pitfalls that companies can fall into and which consumers react badly to. The paper examines various theoretical approaches that can...

Beschreibung und Ergebnisse der Erforschung der kommerziellen Nutzung mobiler Anwendungen mittels einer Szenarioanalyse. Die Daten, die den Szenarien zu Grunde liegen, wurden ihm Rahmen einer Delphi-Studie erhoben.Von einer kommerziellen Nutzung einer mobilen Anwendung wird dabei dann...

Mobile Commerce has gained increasing acceptance amongst various sectionsof the society in previous years. The reasons for its growth can betraced back to technological and demographical developments that haveinfluenced many aspects of the socio-cultural behaviour in today’s world.The need...

Sixteen wireless case studies highlight issues relating to mobile commerce in Australia. The issues include:the need for a clear business case; difficulty of achieving critical mass and acceptance of a new service; trainingand technical issues, as well as staff acceptance issues; that privacy and...

This paper examines the behavior Australian youths have toward mobile banking. Social cognitive theory is the theoretical framework in which a conceptual model is empirically tested. The conceptual model includes five constructs (media, modeling, outcome expectancy, learning orientation and...

During this information technology era, mobile commerce is succeeding very easily especially Covid-19 pandemic timings. This article is mentioned about commerce, mobile, mobile commerce, users of e-commerce, Users of Mobile Commerce, Holistic Points, Classification of Mobile Commerce, Mobile...

Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today’s world. The need...

Ziel der Diplomarbeit ist es, wichtige Einflussfaktoren zur Steigerung derAbschlussrate (engl.: Conversion Rate) aufzuzeigen und diese durch einselbst entwickeltes Bewertungssystem einzuschätzen. Dazu umschließtdie Arbeit grundlegende technische Aspekte der Webshopsoftwarext:Commerce (Ver.:...

We analyze how di erent dimensions of a seller's reputation a ectpricing power in electronic markets. We do so by using text miningtechniques to identify and structure dimensions of importance fromfeedback posted on reputation systems, by aggregating and scoring thesedimensions based on the...