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Issues in operations management and marketing interface research : competition, product line design, and channel coordination
Gilbert, Stephen M. (contributor);  … - 2010
national brand products. Specifically, this dissertation explores how vertical differentiation can affect the interactions … of a national brand. In the second essay, we are investigating how an original equipment manufacturer (OEM) will be …
Persistent link: https://www.econbiz.de/10009429366
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Assortment factors and category performance: an empirical investigation of Australian organic retailing
Tan, Lay Peng, Marketing, Australian School of … - 2008
also finds that a deeper manufacturer brand assortment hurts private label performance.This study contributes to a body of … industry and convenience consumer goods contexts.Keywords: assortment, private label, store brand, specialty retailing, cross …
Persistent link: https://www.econbiz.de/10009484254
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The role of the internet on international market growth of Australian firms : an exploratory study
Mathews, Shane W.; Bianchi, Constanza - 2010
The Internet has been shown to positively influence the internationalisation activities of firms through enhanced information, knowledge and network development. Although there has been evidence of a positive impact of the Internet on internationalisation process components, it is vague as to...
Persistent link: https://www.econbiz.de/10009438381
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An ethics of representation for international marketing
Schroeder, Jonathan; Borgerson, Janet L. - 2005
This paper offers an ethical analysis of visual representation that provides criteria for and sheds light on the appropriateness dimension of marketing communications. It provides a theoretically informed framework for recognizing and understanding ethical issues in visual representation. An...
Persistent link: https://www.econbiz.de/10009440910
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International Marketing and Trade of Protected Designation of Origin Products
Mora, Cristina - 2007
This poster paper analyses the international marketing and trade strategies implemented by italian quality food producers with special attention to the export and trade aspects for some important Italian PDOs products: Prosciutto di Parma PDO and Parmigiano Reggiano PDO.Discussing the...
Persistent link: https://www.econbiz.de/10009445133
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Positioning terrorism in management and marketing: Research propositions
Czinkota, M.R.; Knight, G. A.; Liesch, P. W.; Steen, J. T. - 2005
Terrorism poses both direct and indirect threats to the operations of the firm. It represents a market imperfection that increases transaction costs and creates barriers to the free flow of goods, affecting potential gains that would occur in the presence of unhindered exchange. Terrorism...
Persistent link: https://www.econbiz.de/10009448167
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Reaching the international consumer: An assessment of the international direct marketing environment
Wilkinson, T. J.; McAlister, A.; Widmier, S. - 2007
. Findings – Globalization, technological innovation, and the spread of free-market governance have created new and interesting …
Persistent link: https://www.econbiz.de/10009448217
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Marketing stakeholder analysis: Branding the Brisbane Goodwill Games
Merrilees, Bill; Getz, Don; O'Brien, Danny - 2005
The paper aims to explore a major issue in international marketing: how to build a global brand in a way that makes a … department of the Goodwill Games Organization are investigated and a process model is developed that explains how a global brand …. Previous literature has generally dealt with the global brand issue in terms of the standardization versus adaptation debate …
Persistent link: https://www.econbiz.de/10009448277
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The key antecedents of entrepreneurial behaviour and its significance for international marketing: A study of university students in Croatia, Iceland, Turkey and the United Kingdom
Julian, Craig C - 2010
This paper focuses on the personal traits of locus of control and innovation and examines their impact on business students’ aspirations to become an entrepreneur. The study was based on an empirical investigation of third and fourth-year students at five universities in Croatia, Iceland,...
Persistent link: https://www.econbiz.de/10009475302
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UAB „Rūta“ ekologiško šokolado pardavimų internacionalizacijos projektas
Valentaitė, Rasa - 2011
Darbo tikslas - išnagrinėjus visus internacionalizacijos proceso etapus, atrinkti tinkamiausią rinką į kurią bus integruojamas UAB „Rūta“ produktas, pateikiant detalų internacionalizacijos projektą. Teorinėje darbo dalyje analizuojami įvairių autorių literatūros šaltiniai,...
Persistent link: https://www.econbiz.de/10009478396