Lithuanian language.KEY WORDS: brand, brand name, brand symbol, protection of the brand, brand equity, brand management, brand … management model.Research object – “Malsena” Joint-stock company brand.Research subject – brand management of powdery products ….Research aim – the analysis of theoretical and practical aspects of brand management, to provide of Joint-stock company “Malsena …

piramidę (Customer-based brand equity pyramid by Keller 2003), kuri sudaryta iš šešių prekės ženklo vertę sudarančių dimensijų …Main goal is to create „Express Media“ company‘s magazine „Express Mada“ brand equity increasing strategy for the … subscribers, which will help to determine the present value of the brand; (4) to prepare magazine „Express Mada“ brand equity …

There is an increasing emphasis on building and maintaining brand equity as the primary driver of success for service … organisations, such as holiday resorts and hotels. Limited research on customer-based brand equity within the South African hotel … context has been conducted. This study examined the dimensions of brand equity and compared the differential effect that they …

strategy and customer characteristics contribute significantly to the changes of the brand market performance measured with … brand market performance, and the moderators of this association. I explore a comprehensive set of market performance … incremental explanatory power for brand market performance beyond the explanation by a wide array of performance determinants …

. The secondarea is whether the inclusion of brand equity measures as part of the financialcompany reports, will give them … the focus that they deserve. Thirdly it exploreswhether there is a link between brand building initiatives and financial … measures.A qualitative research method was used as it gave the researcher an in depthunderstanding of the role of brand …

mouth (WOM) and the number of communication form and conversation between different parties. Bear Brand milk is a product … built by its consumer through WOM. The objectives of this study were to analyze consumer awareness on Bear Brand milk … communication program in twitter, and to analyze the relation between twitter communication and brand equity from Bear Brand milk …

-based brand identity via a product-centric orientation do not impact firm performance. Our results suggest that family-based brand … firm, we investigate how the promotion of family-based brand identity influences competitive orientation (customer versus … product) and firm performance in family businesses. Applying structural equation modeling to survey data collected from …

The purpose of this paper is to identify and evaluate the value of financial performance in relation to the value of … investment for the brand is and how it lends itself to a firm situation. In particular, in this situation, the main beneficiaries … are the economic entities that want to increase your performance by attracting customers, being the main consumers who …

issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

Research object – How to strengthen a comany‘s brand image?Research aim – To create a model for strengthening a company …‘s brand image using sensory marketing.Objectives:1. To analyze the theoretical aspects of sensory marketing revealing the … importance of strengthening a comany‘s brand image.2. To analyze customers‘ opinion about “Vytautas” brand image using reasearch …