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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...
Persistent link: https://www.econbiz.de/10009467259
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Applicability of Intrinsic Value Models at the Segmented Chinese Stock Market
Gerdau, Ole - 2011
Investment Theorie werden segmentspezifische Preisunterschiede nicht irrationalem Verhalten zugeschrieben, sondern als in … Übereinstimmung mit ökonomischer Theorie angesehen. Der theoretische Vergleich von Gleichgewichts- und intrinsischen Wertmodellen … investors’ stock segments in China. Within the framework of international portfolio investment theory, segment-specific price …
Persistent link: https://www.econbiz.de/10009433707
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Price Discrimination in Two-Sided Markets
Liu, Qihong; Serfes, Konstantinos - University of Oklahoma; Drexel University - 2007
We examine the profitability and the welfare implications of pricediscrimination in two-sided markets. Platforms have information aboutthe preferences of the agents that allows them to price discriminatewithin each group. The conventional wisdom from one-sided horizontallydifferentiated markets...
Persistent link: https://www.econbiz.de/10009435121
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dargestellt am Beispiel von Existenzgründerinnen und Existenzgründern im Einzelhandel in den neuen Bundesländern
Panick, Veronika - 1999
Mit der Arbeit wird der Versuch unternommen, den Zusammenhängen von Biographie- und individuellen Lernprozessen nachzugehen. Dies erfolgt am Beispiel von acht ostdeutschen ExistenzgründerInnen, die sich nach der Wende in den neuen Bundesländern im Lebensmitteleinzelhandel selbständig gemacht...
Persistent link: https://www.econbiz.de/10009467098
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Essays on Privacy, Information, and Anonymous Transactions
Wagman, Liad - 2009
This dissertation uses game theoretic models to examine the effects of agent anonymity on markets for goods and for information. In open, anonymous settings, such as the Internet, anonymity is relatively easy to obtain --- oftentimes another email address is sufficient. By becoming anonymous,...
Persistent link: https://www.econbiz.de/10009475474
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Ein Modell zur Mikrosimulation des Spothandels von Strom auf der Basis eines Multi-Agenten-Systems
Scheidt, Maximilian - 2002
Die Liberalisierung der Elektrizitätsmärkte in Europa hat zu einem deutlichen Strukturwandel der Energiewirtschaft geführt; Überkapazitäten und Wettbewerbsdruck bewirkten eine erhebliche Umorientierung in den Energieversorgungsunternehmen. Durch die zunehmende Liquidität des kurzfristigen...
Persistent link: https://www.econbiz.de/10009467406
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Effect of Electronic Secondary Markets on the Supply Chain
Ghose, Anindya; Telang, Rahul; Krishnan, Ramayya - 2008
We present a model to investigate the competitive implications ofelectronic secondary markets that promote concurrent selling of new andused goods on a supply chain. In secondary markets where supplierscannot directly utilize used goods for practicing intertemporal pricediscrimination and where...
Persistent link: https://www.econbiz.de/10009435040
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A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Rundle-Thiele, Sharyn; Bennett, Rebekah - 2001
Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...
Persistent link: https://www.econbiz.de/10009437698
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Who are we scaring with high fear road safety advertising campaigns
Tay, Richard S.; Ozanne, Lucie - 2002
Despite decades of research with mixed results, fear-based public health campaigns continue to be extensively used around the world. This study examined the impact of a fear-based advertising campaign targeted at reducing unsafe driving behaviour and fatal accident rates in New Zealand. We...
Persistent link: https://www.econbiz.de/10009437765
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Differentiation, self-selection and revenue management
Ng, Irene C. L. - 2006
This paper takes an interdisciplinary approach towards revenue management, incorporating economics and marketing concepts and proposing that firms employ a dynamic service differentiation so that consumer needs are met more closely. To locate market segments, the paper proposes that firms employ...
Persistent link: https://www.econbiz.de/10009440914