Lawton, T; Rajwani, T; O’Kane, C - 2011
AbstractPurpose - We illustrate how legacy airlines can reorientate to achieve sharprecoveries in performance following … analysis of fivelongitudinal case studies of legacy airlines that embarked on strategic changebetween 1997 and 2006. Data … restructuring routenetworks, business processes and costs in an ‘improvement and innovation'reorienting approach. Underperforming …