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Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa
Mentz, Hendrik - 2011
level. The service provider used proved to be an important driver of loyalty, but overall satisfaction with the cellphone …
Persistent link: https://www.econbiz.de/10009457701
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A comparitive study of customer-based brand equity across selected South African hotels
Nel, J.D.W.; North, E.J.; Myburg, T.; Hern, L. - 2009
hotels did not differ on the dimensions of brand image and brand loyalty; however, they did differ on perceived quality. As …
Persistent link: https://www.econbiz.de/10009457774
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Determinants and Impacts of Customers’ Menu Choice Regarding the Familiarity in the Authentic Chinese Restaurant Context
Zhong, Yan; Ryu, Kisang - 2010
, physical environment, and service quality) and outcome variables (disconfirmation, customer satisfaction, and loyalty). A …
Persistent link: https://www.econbiz.de/10009467743
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Increasing Customer Loyalty at UAB "Parex investiciju valdymas"
Lazdauskaitė, Laura - 2009
The customer loyalty management concept is receiving more and more companies focus and in today’s economic recession …, customer retention and increasing their loyalty is a key operational decision. The focus is turned from the need for a search … company has no strategy how to strengthen customer loyalty and has never been developing relationships with existing customers …
Persistent link: https://www.econbiz.de/10009479194
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Development of brand equity: Evaluation of four alternative models
Ha, H; Janda, S; Muthaly, S - 2010
quality, satisfaction, and brand loyalty. Based on insights from prior research, four models are proposed, which focus on … loyalty, and brand associations. These results, and their implications, along with avenues for further research are also …
Persistent link: https://www.econbiz.de/10009481815
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Three essays on brand equity
Zhu, JianJun - 2009
measures (penetration, loyalty, market share, price and revenue) of 216 major brands sold in the grocery channel in the U …
Persistent link: https://www.econbiz.de/10009466096
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AB "Malsena" prekės ženklo valdymas
Kučiauskaitė, Agnė - 2009
Pagrindinių universitetinių magistrantūros studijų baigiamasis darbas 72 puslapių, 28 paveikslai, 7 lentelės, 40 literatūros šaltinių, 4 priedai, lietuvių kalba.RAKTINIAI ŽODŽIAI: prekės ženklas, prekės vardas, prekės simbolis, prekės ženklo apsauga, prekės ženklo vertė,...
Persistent link: https://www.econbiz.de/10009478948
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An exploratory study of the South African fast moving consumer goods industry (FMCG) on the role of brand management and its impact on financial measures
Fihla, Nokuthula - 2009
The subject on the role of branding in delivering financial growth has been adebate for most marketers and financial managers. This is because themarketing subject by its nature is intangible and therefore difficult to measure.This misunderstanding has resulted in many authors calling for...
Persistent link: https://www.econbiz.de/10009457726
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Analysis of Consumer Awareness on Twitter Communication and Brand Equity of Bear Brand Milk
Handayanto, A J - 2016
equity which consisted of brand awareness, brand association, quality preception and brand loyalty. …
Persistent link: https://www.econbiz.de/10011437130
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Staff recruitment, selection and retention in family-owned small businesses
Cameron, Leone C - 2008
The proficient Human Resource Management of employees and their contribution to small business is commonly accepted as contributing to Australia’s future prosperity (Schaper, 2000). Effective recruitment, selection and retention of employees are part of the employment relationship and can...
Persistent link: https://www.econbiz.de/10009475258