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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector

Staack, Torsten - 2013

Persistent link: https://www.econbiz.de/10010353216

A comparitive study of customer-based brand equity across selected South African hotels

Nel, J.D.W.; North, E.J.; Myburg, T.; Hern, L. - 2009

hotels did not differ on the dimensions of brand image and brand loyalty; however, they did differ on perceived quality. As …

Persistent link: https://www.econbiz.de/10009457774

Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa

Mentz, Hendrik - 2011

level. The service provider used proved to be an important driver of loyalty, but overall satisfaction with the cellphone …

Persistent link: https://www.econbiz.de/10009457701

An exploratory study of the South African fast moving consumer goods industry (FMCG) on the role of brand management and its impact on financial measures

Fihla, Nokuthula - 2009

The subject on the role of branding in delivering financial growth has been adebate for most marketers and financial managers. This is because themarketing subject by its nature is intangible and therefore difficult to measure.This misunderstanding has resulted in many authors calling for...

Persistent link: https://www.econbiz.de/10009457726

Three essays on brand equity

Zhu, JianJun - 2009

measures (penetration, loyalty, market share, price and revenue) of 216 major brands sold in the grocery channel in the U …

Persistent link: https://www.econbiz.de/10009466096

AB "Malsena" prekės ženklo valdymas

Kučiauskaitė, Agnė - 2009

Pagrindinių universitetinių magistrantūros studijų baigiamasis darbas 72 puslapių, 28 paveikslai, 7 lentelės, 40 literatūros šaltinių, 4 priedai, lietuvių kalba.RAKTINIAI ŽODŽIAI: prekės ženklas, prekės vardas, prekės simbolis, prekės ženklo apsauga, prekės ženklo vertė,...

Persistent link: https://www.econbiz.de/10009478948

Analysis of Consumer Awareness on Twitter Communication and Brand Equity of Bear Brand Milk

Handayanto, A J - 2016

equity which consisted of brand awareness, brand association, quality preception and brand loyalty. …

Persistent link: https://www.econbiz.de/10011437130

Finding the Sweet Spot: A Two Industry Study Using the Zone of Tolerance to Identify Determinant Service Quality Attributes

Durvasula, Srinivas; Lobo, Antonio; Lysonski, Steven; … - 2006

) with service satisfaction and loyalty are examined. Results indicate that the reliability aspect of service quality is … strongly related to satisfaction and loyalty in the stockbrokerage industry, while the assurance aspect of service quality … and loyalty, perceptions of actual service have the strongest correlations with those behavioural outcomes. The findings …

Persistent link: https://www.econbiz.de/10009484549

THE ROLE OF MARKETING MIX AND SERVICE QUALITY ON TOURIST SATISFACTION AND LOYALTY AT SAMOSIR

Elfi Azhar, Muhammad; JUFRIZEN, .; Andi Prayogi, Muhammad; … - 2018

This study aims to investigate the effect of the marketing mix and service quality on tourist satisfaction and loyalty … loyalty. The service quality had a positive and significant effect on tourists loyalty. Tourist satisfaction had a positive … and significant effect on tourists loyalty in the region of Samosir. And the marketing mix and the service quality had a …

Persistent link: https://www.econbiz.de/10015336254

Staff recruitment, selection and retention in family-owned small businesses

Cameron, Leone C - 2008

The proficient Human Resource Management of employees and their contribution to small business is commonly accepted as contributing to Australia’s future prosperity (Schaper, 2000). Effective recruitment, selection and retention of employees are part of the employment relationship and can...

Persistent link: https://www.econbiz.de/10009475258