Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in European Journal of Operational Research, published by and copyright Elsevier.

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in the International Journal of Information Technology Management, published by and copyright Inderscience.

Purpose: The market of ecological products is growing exponentially at global level, however, there are very few studies focused on the international marketing strategies of eco-firms. Seeks to address the issues.Design/methodology/approach: On the basis of the information collected during...