In this paper I examine relationship marketing from an historical perspective. As a predominantly industrial marketing strategy, reciprocity was adopted by numerous organizations and discussed in detail by marketing scholars from the 1920s until the late 1970s, and these debates indicate that...

Murray and Ozanne (1991) provided evidence of paradigmatic approaches in market and consumer research by classifying the field into Positivism, Interpretivism and Critical Theory. We discuss these approaches and celebrate their contribution. We posit, however, that paradigms are symptomatic of...

Purpose of this paper:To evaluate an alternative methodological approach to researching international entrepreneurship which mirrors the creativity of successful entrepreneurial organisations. Design/methodology/approach:The biographical approach discussed overcomes the pervasive linear thinking...

Acknowledgments -- Introduction. p.1 -- 1. Early years in the West. p.7 -- 2. Oil and railroads in Southern California, 1892-1902. p.23 -- 3. The birth of the Mexican oil industry, 1900-1910. p.52 -- 4. Return to California, 1908-1912. p.87 -- 5. Creating an international oil company, 1912-1915....

The best control is that which leaves freedom for innovation and creativity. Like many media companies, Republic was divided into a number of semi-autonomous production units. The resulting "bounded chaos" (Hubler 1989) insulated each unit from influence and "entrainment" by the others. It...

This paper relates to government initiatives which aim at advancing their country’s economic development and investor attractiveness. It identifies large scale projects that involve collaboration between government and business (termed: large scale collaborative venture – LSCV) as one aspect...

This study has important implications for marketing theory and practice. In an era of turbulent market environments, the organisational ability to sense and seize market opportunities and to reconfigure the resource base accordingly, has significant effects on performance. This paper uses a...

In the past two decades there has been increasing interest in branding tourism destinations in an effort to meaningfully differentiate against a myriad of competing places that offer similar attractions and facilities. The academic literature relating to destination branding commenced only as...

Since the advent of the internet, much speculation has ensued regarding its tangible benefits to business. This article looks at the effectiveness of email advertising to promote information to consumers. Within this email promotion context, and using data from a survey of 838 female Finnish...