Die vorliegende Diplomarbeit beschäftigt sich mit dem aktuellen technischen Stand und der Verwendung des Mobile Advertising. Dabei wird insbesondere auf die Integration im Media-Mix und die Bedeutung für die Mediaplanung eingegangen. Neben den theoretischen Grundlagen werden aktuelle Kampagnen...

Purpose – The purpose of this paper is to offer an assessment of the international direct marketing environment. Design/methodology/approach – This paper uses political, economic, social, and technological (PEST) analysis to investigate the business environment of international direct...

Investavimas istoriniu šios veiklos požiūriu ilgą laiką buvo išskirtinai profesionalių investuotojų prerogavyta, tačiau nuolatinis inovacijų procesas pastaruoju laikotarpiu sąlygojo ir privačių investuotojų suaktyvėjimą. Viena iš naujausių paslaugų VP prekybos srityje yra...

While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on South African consumers’ opinion on information privacy and their shopping behaviour, especially within a direct marketing context. The objectives of the study included the...

This thesis analyzes the use of certification and licensing in the field of Marketing, particularly in the area of Direct Marketing. For example, compared to the CPA examination for Accounting, there is no such standardized mark of achievement for marketers. Thus, there is a lack in...

The ability to forecast job advertisement demands is vital to enhance the customer retention rate for recruitment companies. On top of that, it is uneconomical to cold call every individual on a regular basis for companies with a large pool of customers. This paper presents a novel approach in...

The ability to forecast job advertisement demands is vital to enhance the customer retention rate for recruitment companies. On top of that, it is uneconomical to cold call every individual on a regular basis for companies with a large pool of customers. This paper presents a novel approach in...

The study finds how IMC influence the consumer decision to buy internet services; which include (internet marketing, public relations, advertising, sales promotion, direct marketing). Questionnaire were used for data collection and 435 questionnaires were distributed among Mobilink service...

In marketing communication it is important to know what and how to inform the customer, it means to know the target audience, where it is located and how it is possible to reach it. The most commonly used form of addressing the customer in the retail is a leaflet action. This article aims to...