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The feasibility of the statement of generally accepted accounting practice for small and medium enterprises / Daniël Petrus Schutte
Schutte, Daniël Petrus - 2011
Governments are becoming increasingly aware of SMEs as economical role players. As a result many initiatives were introduced to address the unique challenges of the SME sector. One of these initiatives was the introduction of a global accounting framework for SMEs by the International Accounting...
Persistent link: https://www.econbiz.de/10009456150
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Workplace Ostracism and Organizational Citizenship Behavior: The Roles of Organizational Identification and Collectivism
Wu, Z; Liu, J; Hui, C - 2010
citizenship behavior (OCB) in Chinese organizational settings. Based on social identity theory and research of collectivism, we … individual collectivism on the relationship between workplace ostracism and organizational identification. Hierarchical … collectivism moderates the relationship between workplace ostracism and organizational identification such that workplace ostracism …
Persistent link: https://www.econbiz.de/10009471424
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The cultural impact of cross–border acquisitions on the accounting function : a case study / Gideon Stefan Stander
Stander, Gideon Stefan - 2010
four dimensions of culture were derived from this study namely, Power Distance Index (PDI), Individualism (IDV …
Persistent link: https://www.econbiz.de/10009456140
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Nutzenorientierte Markenführung
Metzler, Patrick - 2006
Markenführung soll den effektiven Einsatz von Marketingaktivitäten fördern und die Ebenen Konsumentenverhalten bzw. -einstellung …
Persistent link: https://www.econbiz.de/10009454910
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Der Einfluss des Country-of-Origin Effekts im Vergleich zu anderen Faktoren auf die Kaufabsicht und Markenpräferenz in der Produktgruppe PKW
Gerhold, Christine - 2009
Der Konsument sieht sich im zunehmenden Maße mit einer großen Produktvielfalt, einer allgemeinen Homogenisierung der Produkte und einer ständigen Informationsüberflutung konfrontiert. Zur leichteren Orientierung werden aus dem großen Bündel an Produktinformationen, einzelne...
Persistent link: https://www.econbiz.de/10009480944
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Examining the role of luxury brands in ytopia
Marchegiani, Chris; Latter, Chelsey - 2009
A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...
Persistent link: https://www.econbiz.de/10009434783
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To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeits
School of Marketing
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A...
Persistent link: https://www.econbiz.de/10009434812
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A Mathematical Model for New Product Diffusion: The Influence of Innovators and Imitators
Steffens, Paul R.; Murthy, D. N. Prabhakar - 1992
Abstract - A simple mathematical model describing the diffusion of a new, infrequently purchased product is proposed. Many previous papers have reported that the differing behaviour of "innovators" and "imitators" is fundamental to the diffusion process. However, previous models have failed to...
Persistent link: https://www.econbiz.de/10009437592
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A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Rundle-Thiele, Sharyn; Bennett, Rebekah - 2001
Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...
Persistent link: https://www.econbiz.de/10009437698