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The Region of South Bohemia is perceived as a traditional destination in the tourism market of the Czech Republic. One … of the essential principals for success and competitiveness of a destination in the tourism market is the cooperation of … involved subjects at all levels, which must be coordinated through a generally accepted destination management organization …
Persistent link: https://www.econbiz.de/10011315731
Pass site will have to prove that it is in compliance with the prerequisites to become an ecotourism destination. The … objectives of this paper are: to identify the prerequisites that a destination must comply with in order to be labelled an … ecotourism destination, focusing on the prerequisites related to the existence and behaviour of tourist reception structures; to …
Persistent link: https://www.econbiz.de/10011437124
Traditionally, the tourist destination is regarded as a well-defined geographical area and, from the point of view of a … product, the tourist destination is "a set of services and facilities materialized in the specific environment of the natural … positive attraction on the tourists" (Snak,1999). In the modern sense, the tourist destination is perceived as the experience …
Persistent link: https://www.econbiz.de/10011861326
This study focuses on the 42 traits of brand personality (Aaker 1997) of nine drink brands spanning across three drink segments - fizzy drink, mineral water and energy drink, and measure the congruity of the brands' personalities (five dimension) to the consumer (drinker) of those brands. Based...
Persistent link: https://www.econbiz.de/10009434878
INTRODUCTION. This chapter considers what we know, and what we might like to know about corporate philanthropy and community engagement. It does so particularly through a nonprofit marketing lens, that is, from the perspective of the nonprofit organization seeking mission revenue and resources...
Persistent link: https://www.econbiz.de/10009437688
A recognized brand name that provides a competitive advantage is considered one of a firm’s most valuable assets. Many firms have benefitted from their well-established brand name by adopting the strategy of brand extension (Aaker and Keller, 1990). Many academic studies have examined the...
Persistent link: https://www.econbiz.de/10009437895
This dissertation examines the development of guerrilla marketing strategies and techniques. At the dawn of the 21st century, as the traditional advertising model evolves thanks to changes in technology, markets, commercial clutter, and audience cynicism, marketers are increasingly exploring new...
Persistent link: https://www.econbiz.de/10009438892
This study explores the effects of media type (including online, print, and TV), advertisement shape, and online animation level on advertising responses such as recall, recognition, attitude, and purchase intent. The study examined a set of 1636 surveys, each collecting consumer responses to an...
Persistent link: https://www.econbiz.de/10009438966
A concordant ordering of brands, generated with a computer assisted linear format, an alphabetical listing of brands, and a discordant summary rating of brands were compared on decision quality, user evaluations, and decision time. The decision task was difficult as the decision set contained a...
Persistent link: https://www.econbiz.de/10009441660
Two methods of addressing consumer concerns regarding the use of genetically modified foods are evaluated using conjoint analysis – the use of a familiar brand and government certification. In one survey, consumers were asked to rate hypothetical products based on brand, price, and production...
Persistent link: https://www.econbiz.de/10009445089