advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

negative emotion or disapproval, can enforce fair economic exchange. However, scholars are only beginning to understand the … expression of disapproval, or negative emotion, plays an important role in promoting fair decision making. We study one …