years, the number of Internet users has been growing dramatically. Advertising on the Internet requires less cost and … charges higher interest rates. Advertising on the Internet indicates a rapid growth of marketing. It is attractive for its … the internet advertising and social network advertising. …

buying behaviour, as well as deregulations in the professional service environment, such as the relaxation of advertising …

effectiveness of Internet advertising. An alternative strategy is the symbiotic approach which is based on the concept of mutuality …

present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …

advertising on consumer brand choice and search behavior. Under imperfect information, advertising can affect consumer behavior by … providing economically relevant information in a convenient way. I find that advertising has an increasing effect on consumers …

of refineries partially offsets the large reduction in consumer surplus. As the theory predicts, these shocks have a … internet as an alternative source of health information doubled.At the same time, online and offline advertising spending by … this activity is influenced by direct to consumer advertising.I utilize a database of user click-through data from America …

theoretical measure of relevance. The central theory used in this dissertation is Sperber and Wilson's (1995) theory of relevance … (TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes …